Movies

Blog posts about product placement in movies.

Fantastic Four – a guide to brands and characters

Fantastic Four is a fictional superhero team that appeared in comic books published by Marvel Comics. The first issue was released in 1961. This year the Fantastic Four (stylized as Fant4stic) got…

Product placement in pictures: Furious 7

Furious 7, the latest in the Fast&Furious series, was a massive success at the box office. With the reported budget of $190 million it grossed more than $1.5 billion, which is more…

As seen in Minority Report: personalized ads and remarketing

PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for…

Product placement in pictures: Fifty Shades of Grey

You probably heard everything that needs to be heard about Fifty Shades of Grey, the bestselling book and the movie adaptation. I’m also sure you’re all familiar with the names of Christian Grey…

Savoir bed in Gone Girl

“Great view when you’re in the mood, blockout curtains when you’re not. The bed is Savoir, you’ll never get a better sleep.” With those words Desi Collings presented the bedroom in his…

Product placement in Interstellar: Hamilton watch

Interstellar, the latest movie from Christopher Nolan doesn’t have many brands in it; however it does have one that has a great importance for the main characters Coop (Matthew McConaughey) and his…

How to make Cubano sandwich from the movie Chef

Chef is a 2014 American comedy-drama which was written, produced, directed by and starring Jon Favreau. It follows Carl Casper (Favreau), a professional chef who, after a public row with a food…

Product placement prostitution: Transformers Age of Extinction

Transformers is Michael Bay’s hugely successful movie franchise that now consists of four movies, released in the span of seven years. One of the main characteristics of the franchise is blatant and in-your-face…

Product placement in pictures: Gone Girl

Gone Girl was one of the most anticipated movies of 2014. It’s based on the best-selling novel by Gillian Flynn, directed by David Fincher and starring Ben Affleck (Nick Dunne) and Rosamund…

Product placement in pictures: Begin Again

Begin Again is a typical Sundayish movie: a nice, positive, easygoing movie that is perfect for watching it on a lazy Sunday. Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine)…

BMW and Ivan Locke: a perfect combination?

If your movie is set in just one place and if that place is a car, it’s extremely important that the director, screenwriter and the producer choose the right car for the…