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Blog post that doesn’t fit into any specific category.

Product Placement in Online Games

Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…

Venues and restaurant chain product placement

As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…

Book review: The Smarter Screen by Shlomo Benartzi

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…

The Power of Product Placement

It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…

The Internship: Product Placement for the Employer Brand

These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…

Product placement in books: a publisher’s point of view

On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…

Louis Vuitton again at the World Cup

Gisele Bundchen on the field at the World Cup in Brazil? Why not? Let’s get back to 2010 for a while. Four years ago Louis Vuitton made a special travel case for…

My visit at Old Focals

Do you remember thick black glasses that the actor Colin Firth wore in movie A Single Man or the main character of TV series Mad Men Don Draper’s sunglasses that were later…

The most memorable product placements of 2013

What was the most memorable product placement of 2013? Something from Iron Man 3 or Man of Steel, this year’s box-office winners? Something from The Big Bang Theory, Breaking Bad, Modern Family,…

Fifty Shades of Grey inspired underwear

I’ve already written about Audi’s unintentional product placement in Fifty Shades of Grey, but as the premiere of the film is moving closer and closer, there are more and more deals that…

Brands&Films was featured on Apparatus podcast

On June 19, 2013 Anže Tomić published his latest Apparatus podcast and I can proudly say that I was his guest. We talked about product placement (of course) and other business aspects…