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Blog post that doesn’t fit into any specific category.

Films and TV Shows That Feature Poker Scenes

There have been many a movie and television scenes of the poker table and cards being dealt, winners being made, and others losing the shirts off their own backs. Poker playing in…

Ads in Mobile Games: Are They Ever a Good Thing?

Monetizing free-to-play mobile games has always been challenging for game developers. The most common advertising options, in-app purchases, and in-game advertising can disrupt gameplay and lead to players leaving a game if…

Video Game Product Placement We Won’t Forget

Advertisers have become more creative on their ads to compete with their competitors and they have found another way to put their ads through ad placements on video games which kids and…

What You Need to Know to Release A Movie On OTT Platforms

OTT Platforms or over the top media platforms bypass cable, broadcast TV and satellite television. This allows everyone to have the opportunity to publish their content, regardless of the niche, though it…

Product Placement in Online Games

Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…

Venues and restaurant chain product placement

As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…

Book review: The Smarter Screen by Shlomo Benartzi

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…

The Power of Product Placement

It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…

The Internship: Product Placement for the Employer Brand

These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…

Product placement in books: a publisher’s point of view

On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…