While traditional sports continue to evolve and aim to attract a bigger share of the audience, there is no doubt that one area that continues to explode in popularity is esports. What…
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Sports have the ability to capture the attention of the world like nothing else. In 2021, Formula 1 had almost 450 million viewers, and more than 2 billion people are likely to…
Undoubtedly, the NFL is one of America’s most influential sports broadcasting entities. Do you think the NFL uses product placement as a part of its programming with these phenomenal TV ratings? For…
There have been many a movie and television scenes of the poker table and cards being dealt, winners being made, and others losing the shirts off their own backs. Poker playing in…
Monetizing free-to-play mobile games has always been challenging for game developers. The most common advertising options, in-app purchases, and in-game advertising can disrupt gameplay and lead to players leaving a game if…
Advertisers have become more creative on their ads to compete with their competitors and they have found another way to put their ads through ad placements on video games which kids and…
Fifty years ago, you might see ads for TV shows in colour. Of course, you could only watch them in colour if you had a colour TV. Yet there was little reason…
I can’t think of better way to avoid the eternal boredom other than browser games while you are traveling, stuck at home or just want to kill time. I get how sometimes,…
OTT Platforms or over the top media platforms bypass cable, broadcast TV and satellite television. This allows everyone to have the opportunity to publish their content, regardless of the niche, though it…
Regardless of the size of your business, creating a stand out brand means your business becomes immediately recognizable. For most companies, that begins with promoting brand awareness. Each year, companies spend millions…
Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…
As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…
There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…
It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…
Brands influence the way we think, whether we are conscious of it or not. We are bombarded by commercials, on average, hundreds of times a day, from everything from movie trailers before…