It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…
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Blog post that doesn’t fit into any specific category.
Brands influence the way we think, whether we are conscious of it or not. We are bombarded by commercials, on average, hundreds of times a day, from everything from movie trailers before…
These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…
On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…
A few days ago, I stumbled over an article at Forbes.com, called “Display Ads As Compelling As TV Spots”. It’s an interview with Google VP Neal Mohan about AdWords, display ads and…
Gisele Bundchen on the field at the World Cup in Brazil? Why not? Let’s get back to 2010 for a while. Four years ago Louis Vuitton made a special travel case for…
Do you remember thick black glasses that the actor Colin Firth wore in movie A Single Man or the main character of TV series Mad Men Don Draper’s sunglasses that were later…
I first presented Trends in Product Placement: Hyper-Reality or Commercial Pollution at a research conference almost two years ago. I had conducted the original research because of my intense fascination with the…
What was the most memorable product placement of 2013? Something from Iron Man 3 or Man of Steel, this year’s box-office winners? Something from The Big Bang Theory, Breaking Bad, Modern Family,…
I’ve already written about Audi’s unintentional product placement in Fifty Shades of Grey, but as the premiere of the film is moving closer and closer, there are more and more deals that…
On June 19, 2013 Anže Tomić published his latest Apparatus podcast and I can proudly say that I was his guest. We talked about product placement (of course) and other business aspects…
I’ve mentioned several weeks ago that I’m starting a regular monthly newsletter (the first one will be on its way shortly). Also, those of you who had signed up for newsletter had…
Dear readers, from April on Brands & Films will start sending out monthly newsletters. I can promise you that I’ll do my best in giving you totally interesting content. You’ll get: a…
In 2011 I stumbled upon Alex Gross, an American painter of Pop Surrealism movement whose opus includes paintings that involve brands. In autumn of 2010 Gross had an exhibition Discrepancies in Jonathan…
Readers of Brands&Films, fellow bloggers, movie lovers and all the rest of you out there: I have an announcement to make. I’d like to publish your thoughts, analysis or comments on product…