I can’t think of better way to avoid the eternal boredom other than browser games while you are traveling, stuck at home or just want to kill time. I get how sometimes,…
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Blog post that doesn’t fit into any specific category.
OTT Platforms or over the top media platforms bypass cable, broadcast TV and satellite television. This allows everyone to have the opportunity to publish their content, regardless of the niche, though it…
Regardless of the size of your business, creating a stand out brand means your business becomes immediately recognizable. For most companies, that begins with promoting brand awareness. Each year, companies spend millions…
Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…
As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…
There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…
It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…
Brands influence the way we think, whether we are conscious of it or not. We are bombarded by commercials, on average, hundreds of times a day, from everything from movie trailers before…
These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…
On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…
A few days ago, I stumbled over an article at Forbes.com, called “Display Ads As Compelling As TV Spots”. It’s an interview with Google VP Neal Mohan about AdWords, display ads and…
Gisele Bundchen on the field at the World Cup in Brazil? Why not? Let’s get back to 2010 for a while. Four years ago Louis Vuitton made a special travel case for…
Do you remember thick black glasses that the actor Colin Firth wore in movie A Single Man or the main character of TV series Mad Men Don Draper’s sunglasses that were later…
I first presented Trends in Product Placement: Hyper-Reality or Commercial Pollution at a research conference almost two years ago. I had conducted the original research because of my intense fascination with the…
What was the most memorable product placement of 2013? Something from Iron Man 3 or Man of Steel, this year’s box-office winners? Something from The Big Bang Theory, Breaking Bad, Modern Family,…