Product placement has long been a popular advertising strategy in the entertainment industry, with companies paying top dollar to have their products appear in popular TV shows and movies. Spanish brewery Estrella…
TV
Blog posts about product placement in TV shows.
Red Bull is a brand that is known for its frequent use of product placements in television shows and films. The company has a strong marketing strategy that involves partnerships with popular…
The Russian-born socialite Anna Sorokin who was found guilty of grand larceny in New York is the focus of the new Netflix series Inventing Anna. The show, which is based on the…
What happens in Vegas stays in Vegas, right? Not if you’re friends with Ross, Rachel, Chandler, Monica, Joey, and Phoebe! In their one visit to Sin City together, the gang played a…
It doesn’t matter whether you’ve seen it or not, or whether you like it or not, the truth is that Star Trek is for sure one of the most popular sci-fi franchises…
More people are starting to watch movies and television shows through streaming services instead of through cable and satellite. Companies are trying to market their products through these services in order to…
Tracing its origins to the early days of motion pictures, product placement is something several generations have been exposed to in one form or another. For many years, Procter & Gamble, for…
Any good movie worth its salt has a selection of good and fitting musical tracks to go along with it. A movie always has a main theme, an official soundtrack that ensures…
The TV industry is traditionally unforgiving when it comes to cancellation. After all, shows are extremely expensive to make, and money is the point at the production level: when a fan-favorite lands…
Product placement within movies and TV shows is big business now and has been allowed in the UK since the ban was lifted in 2011. In fact, it has been predicted that…
Osteria Francescana in Master of None is one of the best examples of natural-fit product placement in recent years.
Mr. Robot was one of the surprises of the 2015 in the TV world. It follows a young, anti-social computer programmer Elliot, who works as a cybersecurity engineer during the day, but…
The fourth season of House of Cards includes a lot of product placement: Apple, Samsung, CNN, Dell … and mobile game Agar.io
Product placement for kitchen appliances is usually used in cooking shows (e.g. MasterChef or something similar), although we can sometimes see it in movies or TV shows as well. I have recently found one example of great product placement for KitchenAid pasta press in the TV show Master of None.
The seventh season of Mad Men, split into two half-seasons, didn’t include an excessive number of brands and placements. Besides Coca-Cola that had a special appearance in the show’s finale, I also…