More people are starting to watch movies and television shows through streaming services instead of through cable and satellite. Companies are trying to market their products through these services in order to…
TV
Blog posts about product placement in TV shows.
Tracing its origins to the early days of motion pictures, product placement is something several generations have been exposed to in one form or another. For many years, Procter & Gamble, for…
Any good movie worth its salt has a selection of good and fitting musical tracks to go along with it. A movie always has a main theme, an official soundtrack that ensures…
The TV industry is traditionally unforgiving when it comes to cancellation. After all, shows are extremely expensive to make, and money is the point at the production level: when a fan-favorite lands…
Product placement within movies and TV shows is big business now and has been allowed in the UK since the ban was lifted in 2011. In fact, it has been predicted that…
Osteria Francescana in Master of None is one of the best examples of natural-fit product placement in recent years.
Mr. Robot was one of the surprises of the 2015 in the TV world. It follows a young, anti-social computer programmer Elliot, who works as a cybersecurity engineer during the day, but…
The fourth season of House of Cards includes a lot of product placement: Apple, Samsung, CNN, Dell … and mobile game Agar.io
Product placement for kitchen appliances is usually used in cooking shows (e.g. MasterChef or something similar), although we can sometimes see it in movies or TV shows as well. I have recently found one example of great product placement for KitchenAid pasta press in the TV show Master of None.
The seventh season of Mad Men, split into two half-seasons, didn’t include an excessive number of brands and placements. Besides Coca-Cola that had a special appearance in the show’s finale, I also…
When and where did you first hear about Jamie Oliver, Gordon Ramsay or Nigella Lawson? I’m sure the answer for many of you is cooking shows. Wikipedia’s definition of a cooking show…
The first and second season of Netflix’s show House of Cards were marked by the heavy use of brands, especially Apple products and BlackBerry. At times the show looked like those two…
The 16th episode from the 6th season of Modern Family is called Connection Lost, but I call it as I think it should be called: The Apple Episode. As you probably heard:…
In the last episode of The Newsroom (S03E04) Sloan Sabbith deleted a few photos from her Don Keefer’s Instagram account. Don is her colleague from work and she did it because they…
American TV show Scandal has an interesting take on drinking alcohol. There is the main character Olivia Pope who drinks expensive red wine and there is Fitz, the president of the USA,…