Uncategorized

Blog post that doesn’t fit into any specific category.

Product placement at London 2012 opening ceremony

As we heard the news that British movie director Danny Boyle would be responsible for London 2012’s opening ceremony, we expected that his screenplay would include some elements of modern culture, rather…

Nicklas Bendtner, Paddy Power and other goal celebrations

When Danish striker Nicklas Bendtner scored his second goal vs Portugal in the European Football Championship a few days ago, he lifted his jersey and lowered his shorts. There wasn’t wearing anything…

Brands & Films’ second birthday

Dear readers, Today is Brands&Films’ second birthday. It all started in the beginning of 2010 when I decided to start a blog. My friends encouraged me to do it and on 19th…

The Best of 2011

Here it is: the annual review of the best of the best in product placement and branded entertainment. In my previous feature The Best of 2010 I chose iPad’s placement in Modern…

Brands & Films on ABC News and Pepermint

Brands & Films has been recently featured in a piece on product placement on ABC News and in a ‘5 things’ section on Slovenian blog Pepermint. ABC News ran a story about…

Was Sasha Vujacic wearing the same T shirt twice?

Sasha Vujacic is Slovenian basketball player, currently with the New Jersey Nets, but is (unfortunately) probably better known as Maria Sharapova‘s fiancé. On July 2, Sharapova lost the final match of this…

Politicians and brands

A couple of weeks ago all major news agencies had run a story about product placement in the Chinese propaganda movie Beginning of the Great Revival. Apparently in one scene, the actor…

Product placement at the royal wedding

In the end, Friday's royal wedding was a complete success: over 2 billion TV viewers, over a million people on the streets of London and 500,000 in front of Buckingham Palace, countless…

Magnuficent: Product placement in an advergame

Magnum, an ice cream brand owned by the British/Dutch company Unilever, has recently launched its latest ad / interactive advergame or we could just call it an experience: Pleasure Hunt. It was…

Brands on paintings

Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. It employed aspects of mass culture, such as advertising,…

Brands & Films on Facebook and Twitter

Special announcement for readers and visitors of this blog: since last Saturday Brands&Films has its own Facebook page and Twitter profile. On the Facebook page you will find links to new blog…

Brands & Films' first birthday

It was on the 19th February 2010, 365 days ago, when I published the first post on Brands & Films titled The King of Drinks. Since then I've managed to write (and…