Love it or hate it, Jurassic World is a huge success. With over $1.6 billion at the box office, it ranks as the third highest grossing movie of all time, surpassing even the original Jurassic Park film. But with a massive budget comes a large number of brand partnerships, sparking debate about the prevalence of product placement in the film. According to Abe Sauer of the Brand Channel, a total of 35 brands were featured or mentioned in the movie.
However, some argue that the product placement in Jurassic World serves a higher purpose beyond just generating additional revenue. Tyler McCarthy of IB Times suggests that the product placement in the film is “more of a money-making meta-joke than simple money-grubbing,” as the movie itself centers around greed and the pursuit of profit.
Let’s check the most notable brands from the movie.
It’s no surprise to see Mercedes Benz as a brand partner in Jurassic World, as they also had a prominent product placement in the original Jurassic Park film. Several models of Mercedes Benz vehicles can be spotted in the movie, including the Sprinter, G 550, and GLE Coupe.
A Samsung Galaxy smartphone makes a brief appearance in the film.
One of the main characters is seen wearing Beats headphones early on in the film.
The main character, Owen Grady, is shown repairing a Triumph motorcycle that he later uses in the film.
It’s been a while since I saw a shot of a character drinking Coke from the bottle.
Converse All Star and Nike
The main characters’ children are shown wearing Converse All Star and Nike sneakers.
In a conversation that pokes fun at the corporate world’s desire to sell everything in the park, Verizon is mentioned with the line, “Verizon Wireless presents the Indominus Rex.”
Overall, the product placement in Jurassic World can be seen as expected and on par with other blockbuster films. With its massive budget and ties to the original Jurassic Park film, it’s no surprise that a variety of big brands would want to be involved. However, the film’s themes of greed and the pursuit of profit add an additional layer of commentary to the product placement that may be worth considering.