Love it or hate it, Jurassic World is big. It’s even bigger that the original dinosaur movie: Spielberg’s Jurassic Park. The latter grossed just slightly over a billion dollars (in 1993 money), while the new one became the third biggest movie of all time with $1.6 billion. Only Avatar and Titanic are ahead of it on the Box Office Mojo’s list.
Summer blockbusters with huge budgets tend to have a large number of brands, which also causes a lot of resentment. Jurassic World is no exception when it comes to comments on the state of product placement in the movie.
Abe Sauer of the Brand Channel put down the list of all brands seen or mentioned in Jurassic World. He counted 35 brands. I watched the movie once and I have to admit that there are brands that I didn’t notice at all.
However, we have to agree that Jurassic World is actually about capitalism and it’s core. It’s about greedy people trying to make even more money and are prepared to do extraordinary things in their quest. I agree with Tyler McCarthy of IB Times who said that “product placement seem to be more of a money-making meta-joke than simple money-grubbing”.
Let’s check the most notable brands from Jurassic World.
Mercedes had a prominent product placement in Jurassic Park as well, so it was expected that they would try to be involved in Jurassic World as well. We clearly saw several Mercedes Benz models: Spinter, G 550 and of course the new model, GLE Coupe.
We’ve got a nice close-up of a Samsung Galaxy smart phone.
One of the kids was wearing Beats headphones in the early scenes.
The main character Owen Grady was repairing his motorcycle, which he used later in the movie.
It’s been a while since I saw a shot of a character drinking Coke from the bottle.
Converse All Star and Nike
The kids were wearing Converse All Star and Nike sneakers.
Verizon was mentioned in a conversation that was mocking the corporate world and the desire of the company to sell everything in the park: “Verizon Wireless presents the Indominus Rex.”
My review of product placement in Jurassic World: totally expected. It’s the biggest and loudest movie of the year, Mercedes Benz was present in Jurassic Park, so it was expected that they would appear in Jurassic World as well, and there were numerous brands involved in the movie and the movie tie-ins. A classic blockbuster fairytale for studio and the big brands.