Product placement is everywhere in film and TV, and student movies are no exception. Whether it’s due to budget constraints, sponsorship deals, or just a fun way to include familiar brands, product placement is something you’ll easily spot once you know where to look. Student filmmakers often use product placement to add realism to their scenes or use the products they have on hand. In this article, we’ll explore five obvious examples of product placement in student movies that stand out.
1. The Essential MacBook
It’s nearly impossible to watch a student movie these days without seeing a MacBook front and center. The iconic Apple logo on the back of the laptop has become a staple in films, symbolizing the modern student lifestyle. Whether the characters are typing up essays, researching for projects, looking up dissertation writing services, or hacking into government databases (because why not?), the MacBook is always there! Apple doesn’t even need to pay for these placements. The sleek design and strong brand recognition make it a go-to prop for student filmmakers who want to give their characters a sense of professionalism or tech-savviness.
2. Starbucks Cups in Every Scene
Another brand that you’ll spot easily in student movies is Starbucks. From the characters casually sipping their coffee in between classes to placing their cups front and center during group study sessions, Starbucks is everywhere. Why? Probably because it’s a real part of student life – students love their coffee, and Starbucks cups are easily recognizable. Plus, it’s an easy way for student filmmakers to add realism without needing costly prop design.
How Starbucks plays a role in student movies:
- Casual hangout scenes: Characters meeting friends over coffee.
- Study sessions: Drinks scattered across desks while working.
- Morning rush: Grabbing a coffee on the way to class.
- Date setups: Romantic scenes that start with a coffee run.
- Showing stress: A character carrying multiple cups to show they’re in for a long study night.
It’s relatable, and that’s why it works so well. For students watching these movies, it feels authentic because they live that reality.
3. The Always Present Nike Sneakers
When it comes to casual wear in student movies, Nike sneakers take the crown. Whether the characters are playing sports, running late to class, or just chilling with friends, Nike is always there. The iconic swoosh logo is easy to spot and adds a touch of authenticity to the character’s wardrobe. Nike doesn’t need to make deals with student filmmakers because the brand is already so ingrained in youth culture. Many students wear Nike in real life, so it naturally ends up being part of their wardrobe in films.
4. Coca-Cola in the Fridge
Let’s talk about Coca-Cola. It’s hard to watch a student movie without seeing someone pop open a can of Coke. Whether it’s during a dorm room party or a casual hangout with friends, Coke is often the drink of choice. The bright red can, with its unmistakable logo, is an easy product placement win for any film. Coca-Cola has long been a leader in product placement in Hollywood, and student movies often reflect the same trend. It’s an affordable and iconic brand that’s easily recognizable, making it a perfect prop for any scene that involves eating or drinking.
5. The Popular PlayStation Controller
Video games are a huge part of student life, so it’s no surprise that PlayStation controllers often make an appearance in student films. Whether characters are relaxing after a long day or engaging in some friendly competition, the PlayStation controller is a key prop. The recognizable controller not only shows what the characters do in their downtime but also connects with the audience, especially if they’re gamers themselves. The PlayStation brand is synonymous with gaming culture, so its presence in student movies feels natural and relevant. It also helps that the design of the controller is iconic and immediately identifiable.
Spot the Brands in Student Films
Product placement is a subtle but impactful way that brands become a part of the movie experience, even in student films. Whether it’s the ever-present MacBook or a character enjoying a Coca-Cola, these brands blend seamlessly into the story while standing out in obvious ways. They make the films feel more authentic because these products are a part of everyday life for many students. Next time you watch a student movie, keep an eye out for these familiar products – you’ll spot them easily!