Tag: Starbucks

Product Placement in Student Movies: 5 Obvious Examples

Product placement is everywhere in film and TV, and student movies are no exception. Whether it’s due to budget constraints, sponsorship deals, or just a fun way to include familiar brands, product…

Product placement in pictures: The Intern

A few weeks ago I received a tweet from a colleague asking me if I had seen The Intern, the latest Robert De Niro movie. He was appalled by the huge number…

The Internship: Product Placement for the Employer Brand

These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…