Tag: Beats by Dr. Dre

Product placement in pictures: Jurassic World

Love it or hate it, Jurassic World is big. It’s even bigger that the original dinosaur movie: Spielberg’s Jurassic Park. The latter grossed just slightly over a billion dollars (in 1993 money),…

Product placement on Billboard Top 100 list from 2014

How many music videos from Billboard’s Top 100 list from 2014 have product placement? What would be your top of mind answer? 50, 70 or maybe just 25? When I started thinking about…

Beats, Pills N Potions

Nicki Minaj’s latest video Pills N Potions is a simple one. Nicki was filmed in various poses and wearing various outfits. There was also rapper the Game, Nicki’s onscreen love interest. To…

Beats speakers in Jessie J’s It’s My Party

I used to like her. Her biggest hit Price Tag is very good and her performance at Glastonbury 2011 where she couldn’t dance because of a broken foot and she invited a…

Product placement in Miley Cyrus’ We Can’t Stop

We Can’t Stop is the first single from the upcoming fourth album by Miley Cyrus and was released on June 3, 2013. Within 10 hours of its release, the song topped the…

Product placement in pictures: This Means War

The only reason I watched This Means War was one notice I found on the internet about a lot of product placement in that movie. To be honest, there was some product…

Product placement in pictures: Intouchables

Intouchables is a French film that premiered in November 2011 and in two months it became the second most successful French film of all time (in number of spectators in France). It’s…

Beats by Dre in Consumer Society

This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part…

Beats by Dr. Dre – a success story

A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre's headphones Beats which are positioned from $119.95 to $449.95.…