Product placement in pictures: The Girl with the Dragon Tattoo
First of all I have to admit that I made a mistake in my annual blog post The Best of 2011. I gave the Product placement surprise of the year award to The Girl with the Dragon Tattoo on the premise that main character Lisbeth Salander was using Sony Vaio instead of an Apple. She was, after all, an Apple girl – Stieg Larsson author of the Millennium trilogy made it really clear that Lisbeth is a loyal Apple user.
Let me correct that mistake. After watching David Fincher’s adaptation of Larsson’s novel The Girl with the Dragon Tattoo I could say that Apple played prominent role in the movie and that both Lisbeth and the other main character Mikael Blomkvist used Apple’s products very often.
MacBooks could be seen in several scenes throughout the movie. Fincher remained true to the book, so both Lisbeth and Mikael use Apple computers.
Sony TVs and mobile phones
The movie was distributed by Columbia Pictures, which is owned by Sony Pictures Entertainment, so it was expected that all devices would be Sony’s. It many movies, produced by Sony’s subsidiaries, characters use Sony Vaios, but obviously TGWTDT was an example.
Billy’s frozen pizza
This is a nice addition; because I remember that in the novel Larsson mentioned that Lisbeth ate Billy’s frozen pizza quite often.
Chateau Clinet wine
Chateau Clinet is a small estate in Bordeaux, France, which has become very popular during the past decade and also received some of the highest possible scores from wine critics. A bottle of Clinet wine can be seen at the dinner in Martin Vanger’s house.
Wayne’s Coffee is a Swedish-based coffee-house chain founded in Stockholm in 1994. The chain grew with locations in several Scandinavian countries as well as further out into the Baltic region. Today it operates over 100 coffee shops.
Wayne’s Coffee wasn’t mentioned in the book, but it’s a nice fit, since there are several Wayne’s coffee shops in the Stockholm.
Nine Inch Nails sweater
This is not really product placement but more like homage to Trent Reznor’s music band Nine Inch Nails. Reznor and fellow composer Atticus Ross composed the score for the movie.
Bobby Fischer’s 60 memorable games
My 60 Memorable Games is a chess book by Bobby Fischer, first published in 1969. It is a collection of his games dating from the 1957 New Jersey Open to the 1967 Sousse Interzonal. The book that Lisbeth bought for her legal guardian Holger Palmgren and can be seen in a bar is regarded as one of the great pieces of chess literature.
Purell sanitizer [spoilers]
When Martin takes Mikael as a hostage in his basement we can see a bottle of Purell sanitizer which is obviously used to disinfect murderer’s hands. According to the article in The Atlantic Purell was totally unaware of its role in TGWTDT, not to mention the product’s use in that particular scene. Purell’s representative also said that they would not endorse or promote this type of product placement.
You can find additional pictures of product placement from the movie at Brands & Films’ Facebook page
Other movies from the ‘Product placement in pictures’ series: