I rarely enjoy movie comedies, mainly because they’re just not funny and the majority of their jokes are recycled and boring. Horrible Bosses falls in the category of fairly good comedies with good performances by the three lead actors, Jason Bateman, Charlie Day and Jason Sudeikis and supporting cast (Kevin Spacey, Jennifer Aniston, Colin Farrell and Jamie Foxx).Also, I have to admit that some jokes were really funny, but the main reason to see the movie are the performances of Jason, Charlie and Jason. Director Seth Gordon and trio of screenwriters had really given them a chance to shine, even though there weren’t any outstanding scenes or extra-hilarious moments.

Horrible Bosses was interesting to watch also because of Volkswagen Jetta’s product placement. I’ve read that the movie is basically a 90-minute commercial for the car. I could partially agree with that, but Jetta’s integration in the screenplay and in numerous scenes has been done smoothly and professionally. Even though VW Jetta received a lot of screen time, I couldn’t brand this placement as product placement prostitution.

Let’s check VW Jetta’s and other notable placements.

Volkswagen Jetta

Jetta could be seen in several scenes and from several angles. Quite long part of the movie happened in Jetta, which was a great opportunity to show the car and some of its features, especially comfy seats and navigation system.

Volkswagen Jetta in Horrible Bosses (2011, New Line Cinema, screen capture)


When Dale (Day) and Kurt (Sudeikis) were waiting for the third member of the gang they were testing the seats in Jetta. “Dude, these seats are crazy comfortable” said Dale and Kurt confirmed “I know, I know, it’s so good.”

Comfortable seats in Volkswagen Jetta in Horrible Bosses (2011, New Line Cinema, screen capture)


Navigation system was a key component in several important scenes, e.g. when the guys started with the search of a contract killer and in the closing minutes. I won’t reveal the ending, but if the guys sometimes mocked the navigation system, they certainly changed their opinion about it.

Navigation system in Volkswagen Jetta in Horrible Bosses (2011, New Line Cinema, screen capture)


Fred Perry

Kevin Spacey was running in a Fred Perry jacket (or tracksuit).

Fred Perry jacket in Horrible Bosses (2011, New Line Cinema, screen capture)


Black Berry

Black Berry was a visual placement and was seen in several scenes.

Black Berry in Horrible Bosses (2011, New Line Cinema, screen capture)


Angry Birds

Dale was seen playing Angry Birds on his mobile phone while waiting outside of Kevin Spacey’s house.

Angry Birds in Horrible Bosses (2011, New Line Cinema, screen capture)


Toyota Prius

Prius has become one of the stars of cars’ product placement in recent years; however its role in Horrible Bosses is very small. It was only seen in the beginning of the movie, as Nick’s (Bateman) car.

Toyota Prius in Horrible Bosses (2011, New Line Cinema, screen capture)


iPad

Jennifer Aniston was using iPad to blackmail Dale with some raunchy photos.

iPad in Horrible Bosses (2011, New Line Cinema, screen capture)


FedEx

FedEx employee in Horrible Bosses (2011, New Line Cinema, screen capture)


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Other movies from the ‘Product placement in pictures’ series:

Friends With Benefits

The Smurfs

Fast Five

The Taking of Pelham 123

Morning Glory

Hall Pass

Due Date

Drive Angry

Limitless

No Strings Attached


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