Product Placement in pictures: Hall Pass
Hall Pass is an American comedy produced and directed by the Farrelly brothers, who are most famous for making There’s Something About Mary; Dumb and Dumber and Me, Myself & Irene. Hall Pass follows two best friends Rick (Owen Wilson) and Fred (Jason Sudeikis), who are both unhappy with their sex lives and missing the old days when they were single. Realizing this, their wives talk to their friend and decide to give them a “Hall Pass”: A week off from marriage during which they can have sex with other women.
Rob Duffy of EyeWeekly pointed out that Hall Pass is at its core a satire of the inflated expectations offered by today’s suburban, middle-class existence. We could see Rick’s and Fred’s rich neighbor who brags: “We’re going green”, even though his brand new Toyota Prius is parked next to a big and gas-consuming Hummer.
The movie has quite a few placements with one that for me stands out: the importance of green energy. Toyota Prius wasn’t mocked, as was in some other movies and TV series, but was associated with green.
Prius wasn’t the only brand with the green label. I accidentally found Coca-Cola’s truck with the sign “Hybrid electric truck”. Coca-Cola introduced hybrid trucks in 2007, when they received its first installment of trucks in North America with Eaton’s hybrid electric system. Eaton’s press release states that from the initial purchase, Coca-Cola’s fleet has expanded to 634 hybrid vehicles in North America and continues to grow annually.
Here are some more examples of product placement from the movie.
Coca-Cola and Ben&Jerry’s
Other movies from the ‘Product placement in pictures’ series: