Let’s clear one thing first: product placement prostitution occurs when corporate money directs the movie. We’ve seen cases of that phenomenon before, with some very blatant examples, e.g. Sex ant the City, Transformers, Wall Street: Money Never Sleeps … But here we have another ‘great’ case: the trailer for the latest Resident Evil movie.
The movie is produced by Screen Gems, a subsidiary of Sony Pictures Entertainment’s Columbia TriStar Motion Picture Group, but that can’t justify such exposure of Sony’s products.
What can I say about product placement in that trailer?
Is it tasteless?
It’s really awful and it will definitely worsen the perception of product placement among moviegoers.