Brands & Films

Reflections on product placement in movies, music and on TV

Tag: product placement prostitution

Product placement prostitution: trailer for Resident Evil Retribution

Let’s clear one thing first: product placement prostitution occurs when corporate money directs the movie. We’ve seen cases of that phenomenon before, with some very blatant examples, e.g. Sex ant the City, Transformers, Wall Street: Money Never Sleeps … But here we have another ‘great’ case: the trailer for the latest Resident Evil movie.

The movie [...]

Product placement Hall of Shame – Fiat and J. Lo at the American Music Awards

On Sunday American television ABC aired the 2011 American Music Awards and generated quite a buzz. Unfortunately it was mainly because of one unnecessary event: we have witnessed another example of product placement prostitution.
During Jennifer Lopez’s performance of the medley of three songs ‘Until It Beats No More’, ‘Papi’ and ‘On the Floor’ a car [...]

Katy Perry vs. Product Placement

When Britney Spears released music video for her song Hold it Against Me the main talk on Twitter was about product placement in the video. It contains several brands that are very clearly visible: Sony, PlentyOfFish, Britney’s own perfume Radiance and Make Up Forever brand of eye shadow. Sony’s product placement was obvious because music [...]

Britney – sponsored by Sony and Plenty of Fish

Britney Spears’ latest music video “Hold It Against Me”, which premiered on Thursday, 17th February 2011, received a lot of hype. It was shown for the first time on MTV, just before the show Jersey Shore and after a few days it has more than 8 million views. For me the most interesting part of [...]

Top 40 Product Placements of all time: 20-11

Here’s the third part of the Top 40 product placements of all time. It’s my personal and very subjective list. You can check placements from positions 21 to 30 here: Top 40 Product Placements of all time: 30-21 and positions 31 to 40 here: Top 40 Product Placements of all time: 40-31
No. 20 – Pizza [...]