Product placement in pictures: 21 Jump Street
21 Jump Street is a 2012 remake of the popular ‘90s TV show of the same name. It stars Jonah Hill and Channing Tatum as two young-looking cops who were transferred to the 21 Jump Street division. There they must go undercover in a high school in order to break up the drugs-dealing business.
The most interesting aspects of the movie were Johnny Depp’s brief cameo (he was the star of the TV show after all) and Jonah Hill’s Nerdy Elephant T-shirt, which alone needed an additional blog post Can this elephant T-shirt become a cult item?
Let’s check some of the most obvious examples of product placement from the movie.
Guys first came to the 21 Jump Street division in an old Ford Mustang, which was a deliberate hommage/joke to the original TV show. Johnny Depp drove a classic 1967 blue Mustang, but the young detectives used a late ‘80s model Mustang.
Detectives soon wanted a new car and opted for a Chevrolet Camaro.
Several cars could be seen in the main car chase: Porsche Boxster and VW Beetle among others.
I’ve already mentioned the Nerdy Elephant T-shirt, which can be bought at Urban Outfitters. There were two additional shirts, both worn by Channing Tatum, that caught my attention
The first one is Anthony Eng’s T-shirt with a sign “Never throw your wallet out the car window”.
The second one is Drug Money Art’s T-shirt “Beauty is Boring”
Columbia Pictures is owned by Sony Pictures, so it was expected to see Sony Ericsson mobile phone in the movie.
Some other movies from the ‘Product placement in pictures’ series: