Can this elephant T-shirt become a cult item?

The question above is rhetorical, I know. But one certain T-shirt has now appeared in one hit TV show and one fairly successful Hollywood movie. Ladies and gentlemen, meet the Nerdy Elephant Tee.


This is a T-shirt that appeared in the 9th episode of Modern Family’s third season. It was worn by Phil and Claire’s former neighbor Kenneth, who lived next door some 10 years ago.

Urban Outfitters' 'Nerdy Elephant Tee' in Modern Family S03E09 (2011, ABC, screen capture)


The second time I noticed the same T-shirt when I was watching the movie 21 Jump Street. Schmidt, one of the two lead characters, wore it at a party.

Urban Outfitters' 'Nerdy Elephant Tee' in 21 Jump Street (2012, Columbia Pictures, screen capture)


As you can see both Kenneth and Schmidt were wearing an Urban Outfitters ‘Nerdy Elephant Tee’.

If you want it, you can get it for a $24.00 at Urban Outfitters’ website, but you can also check my blog post on Cooperation between Urban Outfitters and Modern Family.

It might be a coincidence, but I guess we should say: great work by the Urban Outfitters.


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2 comments

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