Brand spotting in Mad Men: Public Relations (S04E01)

The highly anticipated opening episode of Mad Men's fourth season has included some visual and spoken product placement. Nevertheless it's the show about advertising, so that's quite normal. On the other hand…

The best product placement in the TV shows

In the last 20-25 years I watched quite a number of TV shows, but only a few can qualify for the ‘Best of the best’ segment. These are: Moonlighting (my guilty pleasure),…

Brands in the Future 1

On the 4th of July I watched two post-apocalyptic movies: The Road and The Book Of Eli. While the former is one of the most depressing movies of the 21st century, the…

Louis Vuitton at the World Cup

In about 4 years time we'll remember the final game of the 2010 Football World Cup as a rather dull and physical game with lots of fouls and yellow cards. Of course…

The future of product placement in music videos

Recent report from research company PQ Media showed that spending for branded entertainment in the USA in 2009 fell by 1.3 percent from 2008. However, spending for branded entertainment declined less than…

Is this the future for ads?

A few weeks ago a new production company DumbDumb released a video/ad »The Prom Date« for Orbit chewing gum. This is the first video in the series »Dirty Shorts« – a series…

Who chose the glasses in A Single Man?

A few months ago I decided that I need to change my eyeglasses. I chose Ralph Lauren’s Polo 2043 in black color. If I hadn’t bought them then, I would have bought…

Product placement on Slovenian national TV

During the last few weeks my focus was more on football World Cup than on product placement. Nevertheless I still spotted one example of product placement on Slovenian national TV – during…

From product placement to short movies

I've written about the desired »I want to buy this product« effect of product placement. However there's a difference in wanting a brand new Aston Martin, driven by James Bond and wanting…

Kylie and BMW

Kylie Minogue is back! On June 13th she released the new single All the Lovers and her eleventh album Aphrodite will follow it on July 5th. Her last album X, released in…

Goal – The Nightmare Begins

A few weeks ago Slovenian weekly magazine Mladina published a list of seven memorable football movies. The magnificent seven are: Escape to Victory, The Football Factory, Die Angst des Tormanns beim Elfmeter,…

Sheldon Cooper loves Ubuntu

Sheldon Cooper – the star of TV show The Big Bang Theory and also one of the geekiest geeks around (or the nerdiest nerd) uses Linux distribution Ubuntu. Is that good or…

Up in the Air

Recently the movie Up in the Air won two Buzz Awards – for Movie/Film and People’s Choice award. The Buzz Awards go to the best in brand/media integration campaigns, brilliant product placement…