During the last few weeks my focus was more on football World Cup than on product placement. Nevertheless I still spotted one example of product placement on Slovenian national TV – during the special TV shows that were prepared for the time between matches.

The commentators in the TV studio had one bottle of Zala water on the desk all the time. As you can see on the pictures the bottle is very well placed and the brands's logo is clearly visible and recognisable. The bottle of Zala is a bit different than bottles of other brands of water (it is square and not round shaped).

Product placement during the World Cup football TV show (RTV Slovenija, 2010, screen capture)


Please, ignore the commentator's shirt ;)

Product placement during the World Cup football TV show (RTV Slovenija, 2010, screen capture)


If you'd like to see how was product placement executed on Slovenian commercial TV station Pop TV during the Slovenia's Got Talent show, you should read one of my previous posts: Slovenia's got product placement


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3 Comments
  1. I’m trying so hard to read this post but i just can’t keep my eyes off this shirt. I… can’t… stop…. staring….
    :)

  2. I think there is one more product placement in this show. Children, who sit in the audience, wear t-shirts with a logo of a sport’s store Hervis every day.

    BTW, tnx for giving us a chance to see the legendary, but usually forgotten commentator Ervin Čurlić, hehehe. He really has some wild shirts…;))

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