Let’s clear one thing first: product placement prostitution occurs when corporate money directs the movie. We’ve seen cases of that phenomenon before, with some very blatant examples, e.g. Sex ant the City,…
After one-year hiatus the fifth season of American TV series Mad Men will start on 25th March. Before the premiere we would be able to see numerous promotional activities, from the American…
The Help, one of the most successful movies of 2011 is set in 1963, so I hadn’t had high expectations regarding product placement. However I was pleasantly surprised with the number of…
In the end of November 2011 an E-commerce giant eBay added a new feature to its iPad app, which allows users to shop for products based on what they are watching on…
Drive was one of the best and most critically acclaimed movies of 2011 (with a 12-minute standing ovation in Cannes). It was also one of my favorites too. The movie doesn’t have…
Here it is: the annual review of the best of the best in product placement and branded entertainment. In my previous feature The Best of 2010 I chose iPad’s placement in Modern…
“Corporations have no friends. They have employees. Employees who are paid to blindly care about their company and what it is about. At Kanon, we are a group of people who have…
In the last episode of Modern Family the Dunphy family welcomed an interesting guest. Kenneth is Phil and Claire’s former neighbor, who lived next door some 10 years ago. Back then he…
Good People in Love is the latest web series, written, directed and produced by Tina Cesa Ward, winner of the Writers Guild of America’s first writing award for new media. Good People…
On Sunday American television ABC aired the 2011 American Music Awards and generated quite a buzz. Unfortunately it was mainly because of one unnecessary event: we have witnessed another example of product…
In the eight episode (S03E08) of American sit-com Modern Family each adult member of all three families had to tell which one thing he or she would take if the house were…
Dexter Morgan, a blood spatter-pattern analyst for the Miami Metro Police Department is probably the world’s most likable serial killer. On October 2, 2011 he began his sixth season of planned killings…
In the fifth episode of American sitcom New Girl I spotted that several characters drinking beer. After watching the episode for the second time I’ve realized that it was Heisler beer. Heisler…
As we could expected and as I predicted in the blog post Sleek by 50 – serious competition for Beats by Dr. Dre? 50 Cent’s new headphones will be included as product…
Crazy Stupid Love, an American romantic comedy, opens up with a shot of different shoes and legs in a restaurant. After a minute of watching nice shoes and people playing with each…