Let me borrow some words from James Berardinelli, my favorite movie critic: Fast & Furious 6 is “mindless entertainment”. The plot feels like warmed-over bad James Bond. Think of the worst 007 outing and the story still holds together better than this … In Fast & Furious 6, the only thing dumber than the plot is the dialogue … Watching Fast & Furious 6, I felt like I was watching a video game that would have been more fun if I was playing.
Berardinelli also said that for him watching Fast & Furious 6 was more work than fun. I totally agree with that statement. I watched it only because of product placement. Otherwise I’d have definitely skipped it. Although I have to admit I watched the fifth installment of the Fast & Furious saga and wrote a blog post Product placement in pictures: Fast Five.
Unfortunately product placement was also in the “nothing to write home about” category: several brands, none of them particularly exposing and a lot of cars. I won’t go much in details about the cars, because some very interesting articles on that subject already exist, e.g. The cars of ‘Fast & Furious 6’ …
Here are some of the most interesting placements.
The Rock was wearing Under Armour T-shirt throughout the movie :)
There were a few (old) Nokia phones visible
The guys were sipping Corona beer at the barbecue party.
American rapper Ludacris, who played Tej Parker in the movie, is also a co-owner and brand ambassador for the American brand of cognac Conjure. You can see the bottle of Conjure at the aforementioned party.
As I said I won’t discuss cars, although it was interesting that the bad guys were driving Range Rovers :)
Some other movies from the ‘Product placement in pictures’ series: