Are you enthusiastic about a new Marvel movie, after seeing the highly expected Black Panther? You have the right reasons to be so, since action is more complex, villains get more attention and those effects are breathtaking. Well, next in line is The Avengers: Infinity War.
The movie is set for release on April 27th, 2018 in the UK. The American public will see its premiere on May 4th (allegedly, also the Star Wars release date). The movie stands out as reportedly being the biggest blockbuster, due to a £400 million budget. Speaking of brands, this Marvel Cinematic Universe movie promotes its own legacy. Before looking into the future, let’s see what set the table for this superhero movie in the past. Read this article about Marvel’s logo history and see the details that made this brand famous.
The Public-Friendly Audi
Audi is so visible in the Avengers movies, that you need to technically not see the movie, to avoid it. Audi vehicles are not surprising and usually fall off as victims, as they take part in destruction scenes.
However, the brand got involved in supporting the movie and generated plenty of engagement. The brand’s Twitter account featured free tickets contests, trivia and much more. Also, let’s remember that the brand also took part in the Iron Man movies, with the R8 model. Audi is not a newbie in Marvel movies and should exploit the AudiAvengers hashtag more.
Tech-Enthusiast Gillette
Gillette may not have been the top brand visible in the last Avengers movie. However, it did know how to earn its public.
The brand developed a razor which featured “Avengers-inspired technology” with models for each of the superheroes. However, no product was available for purchase. The fictional razors were the result of a partnership with Stan Lee and they featured a successful Facebook video. Though the initiative teased and then disappointed collectors, we’d love to see more of those marketing sparkles.
Canned Dr. Pepper
Dr. Pepper created a social buzz by creating a collection of product cans based on The Avengers: Age of Ultron. The brand was visible through the #oneofakindavengers and plenty of content.
Dr. Pepper had contests, videos, and exclusive content for the products’ fans. The cans with the superheroes were successful and you can even see know people who sell such collectibles and even mention they are “unopened”, though undrinkable.
See-Through Samsung
For Samsung, superhero movies are no strangers. The brand had plenty of visibility in The Amazing Spiderman, among others.
If Apple had its safe place in the Captain America movies, for Samsung there was room in the Avengers. In the last Avengers movie, Tony Stark had a scene where he offered a glimpse into future technology and held a see-through fictional phone. The brand also released a Captain America-themed phone due to the collaboration.
Action-Focused Under Armour
The clothing brand had almost 1 ½ minutes of screen time in the last Avengers movie. Under Armour provided clothing for Tony Stark (Robert Downey Jr.) throughout the entire movie. The brand was also visible in Captain America: The White Soldier.
What’s eye-catching about this brand is that regularly it sells sports clothing. However, in the movie it’s associated with action and tech-friendly outfits. This makes it even more interesting for the next Marvel movie. The brand also developed a collection of compressed t-shirts for superhero collectibles enthusiasts. Maybe it will also do so after the new movie.
Is There a Lexus Around?
Lexus is the car brand loyal to the Black Panther. The brand was visible through the Marvel Cinematic Universe history. However, it did not get among the top 3 most visible brands. Yet, Lexus was there even for Comic-Con 2017.
Moreover, the recent Lexus LS 500 F SPORT model had a highly appreciated ad which aired during the 2018 Super Bowl. Of course, the vehicle will appear in the February Black Panther movie, but Lexus tends to be spectacular. It might just do so in the next Avengers movie.
The Classic Coca-Cola
Coca-Cola seems to love limited collection cans. In 2016, the brand released a collection of Marvel cans and packed the campaign into an entire hunt.
The mini-cans were not for regular sale but were given as awards to marketing contests. They became collectibles and Marvel enthusiasts joined the hunt. The promotion came from a partnership between Coca-Cola and Marvel itself. It even included a teaser that invited the public to “watch the story unfold”.
That’s a Wrap!
The Avengers: Infinity War is highly expected by Marvel fans, superhero movie enthusiasts, critics and marketers altogether. Brands wait in line and work on their strategies.
We cannot guarantee that the above brands will appear in the next Avengers movie. However, we have good reasons to expect to see them there.
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This is a guest post written by Samuel Caverly, the Senior Editor of Logo Realm, a site where you can find the most popular logos, their history, and interesting details. After getting his MS in Advertising from Boston University, he has worked for projects and firms as a freelancing graphic designer.
Yeah these brands should have been added in the movie :p I like the reasons and the explanations that you defined in the article
Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it’s nice to find a website the details so much information about different artists.
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A man black leather jacket
stands with quiet confidence. The jacket adds a bold, timeless edge to his look, suggesting strength and individuality. Its dark color and smooth texture give him a stylish, slightly mysterious presence, blending classic fashion with modern attitude. The overall appearance feels effortless, cool, and self-assured.
The Audi product placement is honestly getting kind of distracting at this point. I’d rather see them actually sell those Avengers razors instead of just making a cool video for them.
Putting a Mountain Dew sponsorship in the middle of an alien invasion would completely ruin the stakes for me. The idea of Tony Stark grabbing a Dorito mid-battle is just ridiculous.
If I see one more Audi product placement in a Marvel movie I’m gonna lose it. Just let the superheroes drive something else for once.
The product placement in these movies is already pushing it, we really don’t need to turn every superhero into a walking billboard for razors. Half the stuff they push in these brand tie-ins is barely even canon anyway.
making a fake razor you can’t even buy is a weird way to market something.
Audi’s just gonna end up as scrap metal in a destruction scene anyway.
The Audi placement is honestly getting a bit played out at this point. I’d much rather see them lean into the weird stuff like those mock Gillette razors instead of just another car chase.
Imagine making a whole ad for razors you can’t even buy. Total waste.
Seeing more Audi product placement is the last thing these movies need, it’s already impossible to miss. That Gillette marketing campaign was honestly just weird since you couldn’t even buy the razors.
Audi getting totaled in every single action scene is basically a tradition at this point.
Getting a verification screen just to read a blog post is honestly such a miserable user experience.
Gillette making razors you couldn’t even buy is such a joke
Audi basically just pays to have their cars smashed in every single movie.
takes forever just to prove i’m not a bot
Audi is already in basically every single Marvel movie though. They don’t need to try any harder.
Audi is already everywhere in the MCU, they mostly just end up getting totaled in the background anyway
Audi’s R8 crashing through the city in Iron Man 3 was a slick Easter egg that actually shows up in Infinity War too, and that’s what I’m talking about. The Gillette “Avengers razor” idea sounded fun, but it never turned into a real product, so it just felt like another promo stunt.
They already feel like walking commercials half the time.
Audi literally pops up in every Avengers battle, like the R8 just can’t catch a break. Guess they’re banking on those free‑ticket contests as much as we are.
Red Bull would actually be pretty funny if they leaned into it.
Still stuck on this verification screen.
Always happens right when I’m actually trying to read something.
takes way too long just to get past this verification screen
Audi’s basically just target practice for the villains at this point.
I just read your piece on brands in Infinity War and it got me thinking about all the fun cameos and tie-ins we see in these massive movies. It’s wild how much thought goes into which products make the cut, and your list really captures that. Speaking of clever integrations, I recently stumbled upon a tool called Manga Translator that does something similar for manga—it translates images while keeping the art clear. It’s not quite a superhero, but it feels like magic when you see the result. Anyway, your article made me appreciate the little details in these films even more. Can’t wait to see what brands actually show up in the final cut!
Fun read! I’d love to see how some of these brands would actually pull off product placement in a Marvel movie. I’m sure Stark Industries already has a few ideas.
I just read your piece on brands that should appear in Avengers: Infinity War, and it got me thinking about all the little details that make these movies feel so real. The idea of product placement in a world where half the universe is at stake is oddly fun to imagine. But when I’m watching a film like that, I often want to jot down a quick thought or a theory without fumbling for a notebook. That’s where a tool like ProtectedNotepad comes in handy—it lets me capture those fleeting ideas securely, even on my phone. It’s become my go-to for saving random movie thoughts before they vanish. Thanks for sparking that connection!
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I love how this article digs into the fun side of product placement in a movie as massive as Infinity War. It got me thinking about all the little details fans notice, like which brands actually make sense in a world with Thanos. The idea of integrating real-world products into such a chaotic story is tricky, but when it’s done right, it adds a layer of realism. If you’re ever working on a project that needs to organize a ton of visual assets or promotional materials, having a quick way to bundle them is a lifesaver. That’s where something like a QR code ZIP download could come in handy for sharing files efficiently. Anyway, this list made me smile and wonder which brand you’d want to see on screen next.
I love how this article digs into the fun side of product placement in superhero movies. It’s easy to imagine Tony Stark sipping a specific soda or using a certain phone, and the idea of brands becoming part of the story is genuinely entertaining. The part about the massive budget and the scale of Infinity War really sets the stage for why these integrations could be so memorable. It also makes me think about how much clearer those epic battle scenes would look if you could enhance the details. If you ever want to see more definition in a grainy still from the movie, you can use a tool to unpixelate image and catch every little easter egg. Anyway, this list is a great conversation starter for Marvel fans and marketing nerds alike.
I’ll admit, I’m already counting down the days until Infinity War hits theaters—the idea of Thanos finally getting his due gives me chills. But what really caught my eye in this piece is how much thought goes into which brands even belong in a movie like this. It’s not just about slapping a logo on a shield; it’s about making the product feel like part of the story’s world. That’s why I love that the article mentions creative ways to weave in real tools, like using an AI Music Generator to score a fan-made trailer or a hero’s theme. Honestly, if I were a brand manager, I’d be brainstorming how my product could help Tony Stark build something, not just appear in a background shot. This list made me rethink product placement as storytelling, and I’m here for it.
I just read your piece on brands in Avengers: Infinity War, and it got me thinking about all the product placement moments I probably missed while watching. It’s funny how a movie can be so epic and still leave room for subtle brand nods. Your list of seven brands is spot-on, especially the ones that could naturally fit into the chaos. If you’re ever working on a project that needs a quick text overlay or a fun caption for a screenshot, I’ve found Phototext to be a handy little tool. Anyway, great read—now I want to rewatch the movie just to spot those brand cameos!