Top Gun 2 filming is well under way and after two delays is set for release on December 23, 2020. Tom Cruise, who starred in the first film in 1986, then had…
Are you enthusiastic about a new Marvel movie, after seeing the highly expected Black Panther? You have the right reasons to be so, since action is more complex, villains get more attention…
It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…
These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…
Like every die hard Friends fan, I couldn’t have been more excited when I learned that the opening of a pop-up replica of the Central Perk coffee shop coincided with our trip…
A few days ago, I stumbled over an article at Forbes.com, called “Display Ads As Compelling As TV Spots”. It’s an interview with Google VP Neal Mohan about AdWords, display ads and…
I did this project because I’ve always found funny to stack-up things. I first started to make small paintings, writing all the brands in a given issue of Vogue. However, those were…
I’ve been living in New Orleans my entire life, so I really have not had much outsider’s perspective to allow me to truly appreciate my home. I thought it was just another…
About an hour’s drive north of Los Angeles is the desert community known as Canyon Country. While its population of nearly 60,000 people wouldn’t normally be considered small, it is dwarfed by…
“The success lays always in the details” is a famous quote by billionaire Richard Branson – and the US TV show The Big Bang Theory is full of little details, references and…
I first presented Trends in Product Placement: Hyper-Reality or Commercial Pollution at a research conference almost two years ago. I had conducted the original research because of my intense fascination with the…
Much like in the USA, brand exposure in Korean television programs has become a pretty common practice. South Korea might be best known for its high-technology industry with worldwide leading brands such…
* This is guest post written by Klemen Zupančič This might be seen as an intruder in the best TV shows ever series, but for me, Utopia is by far the most…
* This is guest post written by Klara Zalokar Although placing an anime next to renowned TV series such as The Sopranos, Breaking Bad and The Wire may seem a little childish;…
* This is guest post written by Grace Ernster Do you ever find yourself buying products without knowing the real reason behind it? What compelled you to buy that sweater other than…