Let me borrow some words from James Berardinelli, my favorite movie critic: Fast & Furious 6 is “mindless entertainment”. The plot feels like warmed-over bad James Bond. Think of the worst 007 outing and the story still holds together better than this … In Fast & Furious 6, the only thing dumber than the plot is the dialogue … Watching Fast & Furious 6, I felt like I was watching a video game that would have been more fun if I was playing.

Berardinelli also said that for him watching Fast & Furious 6 was more work than fun. I totally agree with that statement. I watched it only because of product placement. Otherwise I’d have definitely skipped it. Although I have to admit I watched the fifth installment of the Fast & Furious saga and wrote a blog post Product placement in pictures: Fast Five.

Unfortunately product placement was also in the “nothing to write home about” category: several brands, none of them particularly exposing and a lot of cars. I won’t go much in details about the cars, because some very interesting articles on that subject already exist, e.g. The cars of ‘Fast & Furious 6’

Here are some of the most interesting placements.

Under Armour

The Rock was wearing Under Armour T-shirt throughout the movie :)

Under Armour in Fast and Furious 6 (2013, Universal, screen capture)


Nokia phones

There were a few (old) Nokia phones visible

Nokia in Fast and Furious 6 (2013, Universal, screen capture)


Nokia in Fast and Furious 6 (2013, Universal, screen capture)


Nokia in Fast and Furious 6 (2013, Universal, screen capture)


Seabrook crisps

Seabrook snacks in Fast and Furious 6 (2013, Universal, screen capture)


Corona

The guys were sipping Corona beer at the barbecue party.

Corona in Fast and Furious 6 (2013, Universal, screen capture)


Conjure cognac

American rapper Ludacris, who played Tej Parker in the movie, is also a co-owner and brand ambassador for the American brand of cognac Conjure. You can see the bottle of Conjure at the aforementioned party.

Conjure cognac in Fast and Furious 6 (2013, Universal, screen capture)


Cars

As I said I won’t discuss cars, although it was interesting that the bad guys were driving Range Rovers :)

Range Rover in Fast and Furious 6 (2013, Universal, screen capture)



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Some other movies from the ‘Product placement in pictures’ series:

Fast Five

Skyfall

Mission Impossible – Ghost Protocol

The Girl with the Dragon Tattoo

Drive

Crazy Stupid Love

Horrible Bosses

Friends With Benefits

No Strings Attached