You don’t need to break the bank or over-plan to create lasting memories. Simply engaging in enjoyable activities at home with your family can foster bonding, laughter, and shared experiences that your…
Tag: branding
Regardless of the size of your business, creating a stand out brand means your business becomes immediately recognizable. For most companies, that begins with promoting brand awareness. Each year, companies spend millions…
There is a guest post on B&F where the author speculates about several brands that should have a part in the Avengers: Infinity War, the biggest movie of 2018. Here we’ll check…
The so-called “Before trilogy” that consists of Before Sunrise, Before Sunset and Before Midnight is one of my favorite pieces of film production ever. When I was in Vienna, I’ve checked filming…
It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…
Brands influence the way we think, whether we are conscious of it or not. We are bombarded by commercials, on average, hundreds of times a day, from everything from movie trailers before…
These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…
On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…
If your movie is set in just one place and if that place is a car, it’s extremely important that the director, screenwriter and the producer choose the right car for the…
A few days ago, I stumbled over an article at Forbes.com, called “Display Ads As Compelling As TV Spots”. It’s an interview with Google VP Neal Mohan about AdWords, display ads and…
* This is guest post written by Adrian Rawlings Whoever has been tasked with marketing Selena Gomez in Getaway certainly has their work cut out for them. For most of us familiar…
* This text is written by Jonas Eriksson and was first published at JonasWrites.com Listening to Kanye West and Jay Z’s latest albums, Yeezus and Magna Carta Holy Grail is making me…
A few weeks ago I found one very interesting website called Songs With A Brand Name. It’s a website full of popular songs that include different brands. That concept is called ‘brand…
This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part…
In 1977 New York was not in a great shape. The criminal rate was high and the morale of New Yorkers was low. The New York officials then decided that something had…