Tag: branding

8 Brands Made Their Way Into Avengers: Infinity War

There is a guest post on B&F where the author speculates about several brands that should have a part in the Avengers: Infinity War, the biggest movie of 2018. Here we’ll check…

The Power of Product Placement

It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…

The Internship: Product Placement for the Employer Brand

These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest…

Product placement in books: a publisher’s point of view

On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…

BMW and Ivan Locke: a perfect combination?

If your movie is set in just one place and if that place is a car, it’s extremely important that the director, screenwriter and the producer choose the right car for the…

Marketing Selena Gomez’s image in Getaway

* This is guest post written by Adrian Rawlings Whoever has been tasked with marketing Selena Gomez in Getaway certainly has their work cut out for them. For most of us familiar…

Beats by Dre in Consumer Society

This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part…