Tag: branding

Beats by Dr. Dre – a success story

A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre's headphones Beats which are positioned from $119.95 to $449.95.…

Sanyo sign at Piccadilly Circus will disappear

Piccadilly Circus in London is a famous road junction and public space of London’s West End. It’s a junction of 5 streets and at the center of the Circus stands the Shaftesbury…

Show me the Love!

A few days ago I read an interview with Green Bay Packers quarterback Aaron Rodgers, who was positive that his Nike shoes could be one of the decisive factors in the Super…

Set-jetting in Rome

This summer I visited Rome for the first time. Even though it was hot as hell, it was worth it. The city offers everything: ancient ruins, fabulous buildings, churches, temples, fountains ……

Does the worst product placement exist?

On Friday, 19th November, an interesting debate started on social news website Reddit: What Movies Have Had the Worst Product Placement? The user, who opened the topic, presented his/her idea: “Here’s mine:…

Why it’s important to have brands in books

A few weeks ago a colleague of mine brought me two books and suggested that I read them. The reason: besides the fact that they are good books, they include a lot…

Set-jetting in Lisbon

I've spent part of my summer vacation in Lisbon, Portugal. You might remember that I wrote about set-jetting in previous posts Veronika Decides to Die and Set-jetting in Vienna. Set-jetting is basically…

Set-jetting in Vienna

At the end of last December I visited Vienna. It was a beautiful post-Christmas & pre-New Year’s Eve trip that included some set-jetting. The phrase ‘set-jetting’ describes the people visiting places purely…

Hotels, bars and product placement

“I remember you well in the Chelsea Hotel you were talking so brave and so sweet giving me head on the unmade bed while the limousines wait in the street.” In 1974…

Veronika Decides to Die

In 1998 Paulo Coelho wrote his 15th novel Veronika Decides to Die. It tells a story of a young, beautiful woman (Veronika) from Ljubljana, Slovenia, who appears to have the perfect life,…