This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part…
Tag: branding
In 1977 New York was not in a great shape. The criminal rate was high and the morale of New Yorkers was low. The New York officials then decided that something had…
A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre's headphones Beats which are positioned from $119.95 to $449.95.…
A few days ago I read an interview with Green Bay Packers quarterback Aaron Rodgers, who was positive that his Nike shoes could be one of the decisive factors in the Super…
On Friday, 19th November, an interesting debate started on social news website Reddit: What Movies Have Had the Worst Product Placement? The user, who opened the topic, presented his/her idea: “Here’s mine:…
A few weeks ago a colleague of mine brought me two books and suggested that I read them. The reason: besides the fact that they are good books, they include a lot…
“I remember you well in the Chelsea Hotel you were talking so brave and so sweet giving me head on the unmade bed while the limousines wait in the street.” In 1974…
In 1998 Paulo Coelho wrote his 15th novel Veronika Decides to Die. It tells a story of a young, beautiful woman (Veronika) from Ljubljana, Slovenia, who appears to have the perfect life,…