Can we expect product placement in a movie that is set in the space, more specifically on Mars? Of course. There won’t be alcoholic and non-alcoholic drinks, headphones and cars, but producers can surely include computers and other hi-tech gadgets, watches, clothes … and so on.
Gravity for example was without product placement, but on the other hand Interstellar got a very good placement, which was covered in the blog post Product placement in Interstellar: Hamilton watch.
If you watched The Martian you have definitely seen several GoPro cameras and probably some other brands as well.
Let’s check product placement from The Martian, a movie about astronaut Mark Watney (Matt Damon) who is presumed dead after a fierce storm and left behind on Mars by his crew.
GoPro cameras were everywhere: in the settlement on Mars, in the rover and in the space shuttle. Even though there wasn’t any GoPro logo visible, you could recognize their cameras.
Cisco was responsible for all communication in the movie. Their logo was clearly visible during webcam conversations.
CNN was the major TV channel that was used to show how significant was Mark Watney’s rescue.
Hamilton has an aviation heritage dating back to 1919 and apparently wants to enhance its image as a watch for pilots and astronauts. After seeing Hamilton watch in Interstellar, their product placement in The Martian is kind of obvious. Damon wore Hamilton Khaki Navy BelowZero.
Under Armour’s clothes weren’t seen in the movie, however the brand used the movie in their marketing campaign with Matt Damon – Under Armour has become the “Official Training Partner of the Ares Program”, created a special microsite and you can also buy Matt Damon’s gear.
An AOC monitor could be seen on Mars station.
The Martian was extremely important for NASA. Andy Weir, the author of the book, made all research about Mars online, but when Ridley Scott, the director of the movie, called NASA for help they were all over the moon. The Martian more or less presents NASA’s future vision, minus all the drama. You can read more about NASA’s involvement in the article Why NASA helped Ridley Scott create ‘The Martian’ film.
Even though The Martian is mostly set on Mars the producers included several brands, but they did it pretty good. The main beneficiary of the book and the movie should be NASA. The movie should increase the interest in space exploration. Even more, at the same time that the movie started NASA announced that water has been found on the Red Planet. Pretty cool, ha.
After I wrote this article I found out that there was a microwave in the space as well. Check blog post Gorenje microwave oven in The Martian for more details.