Do you want to see Kevin Costner as a young-ish version of Clint Eastwood? Look no further and check 3 Days to Kill, a EuropaCorp production movie written by Luc Besson and directed by McG. The synopsis is one big cliché (via IMDb):
A dangerous international spy (Costner) is determined to give up his high stakes life to finally build a closer relationship with his estranged wife and daughter, whom he’s previously kept at arm’s length to keep out of danger. But first, he must complete one last mission.
3 Days to Kill is a mindless action movie set in Paris with some almost-funny sequences and shallow one-liners. You should watch it if you have 2 hours to spare or if you’re on a long flight.
When it comes to product placement the movie is average as well, although it has some interesting points.
Peugeot is THE brand of the movie. We could see Costner’s colleague (Amber Heard) driving wildly on the streets of Paris in her sporty Peugeot RCZ.
During an intense pursuit in the middle of Paris Costner drives Peugeot 208 GTi.
But that’s not everything. Costner bought his daughter a Peugeot LC 11 bicycle. Peugeot stated that it was a “personalised and painted violet to suit the needs of the film, with three examples made in different sizes.”
Throughout the movie Costner was wearing a sunglasses frame called The Doyle by Original Penguin.
Costner’s daughter had a nice red Herschel backpack.
While Costner drove Peugeots, we saw the bad guys in Jaguar, Range Rover, Mercedes and in Audi.
All-in-all 3 Days to Kill is a forgettable movie and to quote Slant Magazine it leaves the impression that the script went into production after its first draft.