On February 14 American streaming service Netflix released all 13 episodes of House of Cards season 2. The first season became a huge hit in 2013 and in the beginning of February Netflix announced that the show had been renewed for a third season.

The series got several Emmy and Golden Globe nominations: they won 3 Emmys and Robin Wright got the Golden Globe Award for the best actress in a television series drama.

While the first season got great reviews from the critics and media, many people thought that product placement in House of Cards was too blatant. The most obvious examples: too many Apple products and Playstation Vita.

I started watching House of Cards season 2 for two reasons: I liked the season 1 and for product placement, because I knew it will be full of brands. I wasn’t wrong.

Even though the second season has some regular suspects: iPhones, iPads, iMacs and Mac Books, BlackBerries, Windows phones, Dell computers … I didn’t find product placement offensive.

Some of the brands were also present in season one, so having them in the season two shows consistency. Additionally almost all brands in House of Cards 2 were integrated in the story nicely.

iPhone in House Of Cards 2 (2014, Netflix, screen capture)

However, there was one product placement that felt a bit forced: Stella Artois beer. That happened in a scene where nothing happened really except two journalists drinking Stella.

Stella Artois in House Of Cards 2 (2014, Netflix, screen capture)

Other brands that were clearly visible in House of Cards season 2: Canon, Ray-Ban, WaterRower, Nike, Dunkin Donuts, Pizza Hut, Lowe’s, JC Penney, Louboutins, Green Mountain Coffee, Starbucks, Mercedes, Everlast, American Airlines and many more.

Below you can check the majority of brands from House of Cards season 2.


For product placement from season one check Product placement slideshow: House of Cards.


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