Live It Up is a new single by Jennifer Lopez from her upcoming eighth studio album. It features guest vocals by Pitbull and represents their third collaboration – following “On the Floor” and “Dance Again”.

J.Lo’s new song is catchy, but it has caught my attention for its blatant product placement. It looks like some scenes were inserted in the music video just to show the products and/or brands. I think it’s another example of product placement prostitution.

Here are the brands from Live It Up.

Nokia Lumia 920

Nokia Lumia 920 in Jeniffer Lopez’s music video Live It Up (2013, Capitol, screen capture)


Nokia Lumia 920 in Jeniffer Lopez’s music video Live It Up (2013, Capitol, screen capture)


Swarovski

Swarovski sunglasses in Jeniffer Lopez’s music video Live It Up (2013, Capitol, screen capture)


Swarovski in Jeniffer Lopez’s music video Live It Up (2013, Capitol, screen capture)


Beluga

Beluga in Jeniffer Lopez’s music video Live It Up (2013, Capitol, screen capture)


Ice watch

Ice watch in Jeniffer Lopez’s music video Live It Up (2013, Capitol, screen capture)