Mission: Impossible – Rogue Nation is the fifth installment in the Mission: Impossible series with all the usual suspects: Tom Cruise as agent Ethan Hunt, his partners Ving Rhames, Simon Pegg and Jeremy Renner, a beautiful woman (Rebecca Ferguson) and a lot of brands.
Let’s check the most obvious product placement from the movie.
BMW had been involved in the previous installment of M:I – Ghost Protocol and returned in Rogue Nation with one car (BMW M3) and S 1000 RR motorcycle.
Brandchannel asked Claudia Müller, Head of Global Entertainment Marketing for BMW Group, what makes BMW a fit for the franchise, and how is BMW’s involvement in Rogue Nation different from its role in Ghost Protocol.
Müller said: “As the Mission: Impossible franchise stands for thrilling action, dynamic stunts, high-tech innovations and challenging adventures, it has a very good fit with our brand and products. The difference this time is that we have already established a good working relationship with Paramount and all partners involved on both ends. The challenge was that the film release was taking place almost six months earlier than initially planned. We also decided this time to focus on BMW series models and to include the BMW S1000RR motorbike into the portfolio of integrated vehicles.”