Live It Up is a new single by Jennifer Lopez from her upcoming eighth studio album. It features guest vocals by Pitbull and represents their third collaboration – following “On the Floor” and “Dance Again”.
J.Lo’s new song is catchy, but it has caught my attention for its blatant product placement. It looks like some scenes were inserted in the music video just to show the products and/or brands. I think it’s another example of product placement prostitution.