On February 13, 2013 a new video premiered on YouTube: official music video for Lana Del Rey’s new song Burning Desire. Interestingly it was uploaded by JaguarCarsLimited, the official YouTube channel of Jaguar Cars.
As you might guessed from the title the video includes two stars: Lana Del Rey and Jaguar’s new car model, the 2014 convertible F-Type.
Back in August 2012 Perez Hilton unveiled information that Lana Del Rey inked a six-figure contract with Jaguar to help launch the new F-Type sports car. Jaguar’s global brand director, Adrian Hallmark, explained why the partnership is perfect:
”Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.”
The car was first revealed in September 2012 at the Paris motor show. Lana Del Rey helped to unveil the car in Paris and also performed the song Burning Desire, which was apparently inspired by the new Jaguar.
Lana’s song will be also the title track for a special film called Desire (out later this Spring),which will star Damien Lewis (Nicholas Brody from Homeland).
Until then you can enjoy this video:
I’m not sure how to call
it: Lana Del Rey’s music video with product placement or Jaguar’s commercial with Lana Del Rey.
What do you think?