A few months ago I wrote a blog post From product placement to short movies where I described American eyewear manufacturer Oliver Peoples’ use of short movies for the promotion of its…
Movies
Blog posts about product placement in movies.
In my first post on Brands&Films I’ve written that there are three classic types of product placement. A product or brand can be visible, used or someone can mention it. But in…
Recently I’ve finished reading the second instalment of the Stieg Larsson’s bestselling Millenium trilogy: The Girl Who Played with Fire. Even though it’s quite long it’s very interesting and has also some…
On Friday, 19th November, an interesting debate started on social news website Reddit: What Movies Have Had the Worst Product Placement? The user, who opened the topic, presented his/her idea: “Here’s mine:…
There was a scene in the Wall Street: Money Never Sleeps that could be used as an example of bad product placement. It happened at the dinner. Present were Gordon Gekko, his…
Let me begin this blog post with a short glossary (in a very special order): Scott Pilgrim – a graphic novel series by Bryan Lee O'Malley. It consists of six black-and-white volumes,…
There were two interesting ads that were aired in the beginning of September. Both were for perfumes and both were directed by famous artists. Let's check both of them. Guy Ritchie, British…
In recent months we had an opportunity to see several examples of branded entertainment, especially web series, such as Orbit’s campaign The Prom Date (analysed in the post Is this the future…
The year 1986 was the breakthrough year for 22-year old Tom Cruise. He led the young pilots in Top Gun, the highest grossing movie of the year, and starred besides Oscar winner…
Last weekend I managed to watch the entire 4th season of TV show Dexter. The main character of the show is Dexter Morgan, a blood spatter-pattern analyst for the Miami Metro Police…
A few months ago I wrote about an absolutely lovely short movie I'm Here that was sponsored by Absolut Vodka. In the post Absolutely brilliant I mentioned that Spike Jonze, the director…
When I was watching the movie The Book Of Eli and searching for information about product placement from the movie I couldn't help noticing sunglasses. They were everywhere. All lead actors wore…
At the end of July Amazon announced their new e-reader – Kindle 3 and expectedly generated quite a buzz. The release of the highly anticipated gadget is scheduled for the end of…
On the 4th of July I watched two post-apocalyptic movies: The Road and The Book Of Eli. While the former is one of the most depressing movies of the 21st century, the…
A few months ago I decided that I need to change my eyeglasses. I chose Ralph Lauren’s Polo 2043 in black color. If I hadn’t bought them then, I would have bought…