A few months ago I wrote about an absolutely lovely short movie I'm Here that was sponsored by Absolut Vodka. In the post Absolutely brilliant I mentioned that Spike Jonze, the director of the movie, had total control over the script and outlook of the movie. He didn't even have to put a bottle of vodka in it. I’m Here was an example of cooperation between a brand and a renown movie director that resulted in a cute little movie and generated quite a lot of buzz and positive publicity for the brand.
The movie was created by advertising agency TBWA\Chiat\Day (which was responsible for I’m Here too) and directed by Traktor. It is a hilarious, über-retro movie that features 70’s fashion, weird music and crazy fight scene. It is sort of “Kill Bill meets Black Dynamite meets Charlie’s Angels”.
Oh yes, the plot: Ali Larter (famous for her role in Heroes) plays a sweet girl, who found out that her kittens had been taken from her. She then becomes an action hero Lemon Drop and goes on a mission.
The movie is absolutely funny and entertaining. Ali Larter looks lovely and some obvious tie-in to Absolut lemon flavoured vodka are not annoying at all.
I have to admit: I love it and I’d like to taste that lemon drop ;)