Mission: Impossible – Rogue Nation is the fifth installment in the Mission: Impossible series with all the usual suspects: Tom Cruise as agent Ethan Hunt, his partners Ving Rhames, Simon Pegg and…
The fifth installment of the Mission: Impossible franchise is called Rogue Nation and will almost certain get into the list of top grossed movies of the year. Being such a big franchise…
The seventh season of Mad Men, split into two half-seasons, didn’t include an excessive number of brands and placements. Besides Coca-Cola that had a special appearance in the show’s finale, I also…
Furious 7, the latest in the Fast&Furious series, was a massive success at the box office. With the reported budget of $190 million it grossed more than $1.5 billion, which is more…
When and where did you first hear about Jamie Oliver, Gordon Ramsay or Nigella Lawson? I’m sure the answer for many of you is cooking shows. Wikipedia’s definition of a cooking show…
PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for…
What can you expect from a music video if you can see a clear shot of a brand in the first five seconds of the video. The obvious answer would be a…
Brands influence the way we think, whether we are conscious of it or not. We are bombarded by commercials, on average, hundreds of times a day, from everything from movie trailers before…
The first and second season of Netflix’s show House of Cards were marked by the heavy use of brands, especially Apple products and BlackBerry. At times the show looked like those two…
The 16th episode from the 6th season of Modern Family is called Connection Lost, but I call it as I think it should be called: The Apple Episode. As you probably heard:…
You probably heard everything that needs to be heard about Fifty Shades of Grey, the bestselling book and the movie adaptation. I’m also sure you’re all familiar with the names of Christian Grey…
How many music videos from Billboard’s Top 100 list from 2014 have product placement? What would be your top of mind answer? 50, 70 or maybe just 25? When I started thinking about…
In the last days of December I got an email with a special invitation: to give an interview for BreakThru Radio, an online radio from New York with great alternative/indie music and…
American sit-com New Girl is now in its fourth season and even though its ratings are not as good as they were in the first season, the show still delivers some hilarious…
“Great view when you’re in the mood, blockout curtains when you’re not. The bed is Savoir, you’ll never get a better sleep.” With those words Desi Collings presented the bedroom in his…