Brands & Films

Reflections on product placement in movies, music and on TV

Tag: Ray-Ban

Product placement slideshow: House of Cards

After Netflix released its TV series House of Cards a lot of unsatisfied viewers vented their frustration on Twitter. Messages such as two below continue to appear on my Twitter feed: “Worst product placement I’ve seen yet: Majority Whip Kevin Spacey in House of Cards asking another congressman about his PS Vita.” “House of Cards [...]

Product placement and the film industry: Strange bedfellows of a different kind

* This is guest post written by Kristine King On October 9, 2012 Skyfall, the 23rd installment of James Bond, opened in theaters after a much publicized marketing deal of product integration negotiated by producers for financing the project. This not only allowed the film to move forward, it also brought the ‘artistry’ of the [...]

Supercut: sunglasses from the movies

What would you say, which sunglasses had the most memorable appearance in the movies? Ray-Ban in Top Gun, Oakley in Mission: Impossible 2, Oliver Peoples in Fight Club, several slick and modern models in The Matrix or some other brand elsewhere? My choice would be Ray-Ban in Risky Business. I even put that placement in [...]

Product placement in pictures: American Reunion

American Reunion is the fourth and hopefully the last installment of the American Pie series. It started in 1999 with the hugely successful movie American Pie, which was made for a meager $11 million, but grossed more than $230 million worldwide. In the first movie we got to know Jim, Jim’s dad, Chris, Stifler, Stifler’s [...]

Product placement in Happy Endings – Season 1 recap

Happy Endings is an American sitcom which reminds me of Friends for different reasons: three girls and three guys, two of them are married, two of them were almost married, but the bride run away from the wedding ceremony, two of them are sisters, … The show premiered on ABC television in April 2011, but [...]