American fashion designer Tommy Hilfiger and actress Zooey Deschanel have recently combined their talents and created a collection of dresses and accessories called “To Tommy From Zooey“.

According to Elle Deschanel’s line for Tommy Hilfiger is the perfect embodiment of the actress’s girly ’60s fit-and-flare style mixed with that classic, Tommy, American preppy vibe.

To Tommy From Zooey
To Tommy From Zooey

Tommy & Zooey’s collection, which includes 16 dresses, will be available at Macy’s, in selected Tommy stores and at Tommy.com

To Tommy From Zooey
To Tommy From Zooey

The interesting aspect of this collection happened a few days ago during the New Girl’s season 3 finale. New Girl is of course Zooey Deschanel’s show, although it hasn’t been known for its product placement. Until the season 3, in which they integrated Ford’s cars in several episodes.

The whole episode ‘Cruise’ was a long presentation of “To Tommy From Zooey” collection. We saw Zooey in several outfits.

To Tommy From Zooey dress in New Girl (2014, Fox, screen capture)

According to Entertainment Weekly Zooey didn’t tell Liz Meriwether, New Girl’s creator, that she had a fashion line. “I showed several samples to Deborah Maguire, who’s our costume designer…and put them in the mix for Liz and the powers that be to review.” Deschanel said about her pieces’ appearance in the show and added: “When I walked on set in them, I got so many compliments. People had no idea.”

To Tommy From Zooey dress in New Girl (2014, Fox, screen capture)

Zooey’s Hilfiger collection was presented in the middle of April, so placement in the last episode of New Girl was on-time and also very well integrated in the story that happened on a cruise ship.

To Tommy From Zooey dress in New Girl (2014, Fox, screen capture)

Zooey actually coined her own term to describe her line: “modical”, which mod + nautical.

To Tommy From Zooey dress in New Girl (2014, Fox, screen capture)

Even though I felt the whole product placement a bit forced I liked it. The collection is playful and it’s a perfect match for Jess. A fantastic way to introduce your new collection to your fans.