iPhone 5 is the biggest star in Katy Perry’s video Roar

Katy Perry has a new music video for the song Roar. On her Vevo YouTube channel it says that it’s a “lyrics video”.

It was released on 12th August and it shows Katy texting the lyrics of the song to her friends using an iPhone 5 while using Emoji characters. She’s texting while doing all kinds of daily activities: eating breakfast, going to the bathroom, sitting in the passenger side of a car and in the studio. In the end she’s even taking a bath with a phone.

The real and the only star in the video is a white iPhone 5: you can see it in several scenes and the whole video is basically one large iPhone’s screen that serves as a message board.

Well played, Apple.

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)

 

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)

 

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)

 

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)

 

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)

 

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)

 

iPhone in Katy Perry’s music video Roar (2013, Capitol, screen capture)


2 comments

  1. well this is a big commercial for apple…again

  2. Interesting that it doesn’t look like the iPhone’s native messaging service iMessage, but the third party app WhatsApp.

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