Tag: sunglasses

Product placement slideshow: Iron Man 3

What can you expect from one of this year’s blockbusters? Big budget, great success at the box office and lots of product placement? Well, you’ll get everything. Iron Man 3 lived up…

Interview with Russ Campbell of Old Focals

When I saw Jon Hamm wearing sunglasses on the cover of Rolling Stone magazine one thought crossed my mind: “Jon Hamm/Don Draper has great sunglasses. What brand is he wearing?” After a…

Supercut: sunglasses from the movies

What would you say, which sunglasses had the most memorable appearance in the movies? Ray-Ban in Top Gun, Oakley in Mission: Impossible 2, Oliver Peoples in Fight Club, several slick and modern…

The Best of 2011

Here it is: the annual review of the best of the best in product placement and branded entertainment. In my previous feature The Best of 2010 I chose iPad’s placement in Modern…

Product placement in pictures: Crazy Stupid Love

Crazy Stupid Love, an American romantic comedy, opens up with a shot of different shoes and legs in a restaurant. After a minute of watching nice shoes and people playing with each…

Oliver Peoples did it again

A few months ago I wrote a blog post From product placement to short movies where I described American eyewear manufacturer Oliver Peoples’ use of short movies for the promotion of its…

The Best of 2010

December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and…

Chilean miners wear Oakley sunglasses

During the last 24 hours the rescue mission of Chilean miners has been the world's top news. The men have been trapped underground since 5 August, when a mine tunnel collapsed. The…

Product placement highlights – Ray-Ban Aviator

Image via Wikipedia The year 1986 was the breakthrough year for 22-year old Tom Cruise. He led the young pilots in Top Gun, the highest grossing movie of the year, and starred…

Brands on posters

When I was watching the movie The Book Of Eli and searching for information about product placement from the movie I couldn't help noticing sunglasses. They were everywhere. All lead actors wore…

Brands in the Future 1

On the 4th of July I watched two post-apocalyptic movies: The Road and The Book Of Eli. While the former is one of the most depressing movies of the 21st century, the…

From product placement to short movies

I've written about the desired »I want to buy this product« effect of product placement. However there's a difference in wanting a brand new Aston Martin, driven by James Bond and wanting…