Do you know that one of the reasons why Beats by Dr. Dre headphones look cool is the fact that we can see several celebrities wearing them? I don’t know when it…
Music
Blog posts about product placement in music videos.
Do you remember American pop-rock band Train? Their biggest hit was the song ‘Drops of Jupiter‘ which won two Grammy awards in 2002 (for the best rock song and for the best…
Last week I read a news report that Madonna integrated product placements in the lyrics of her new song “I Don’t Give A.” Brand dropping is not unusual in the music industry,…
A few weeks ago I wrote about one of Lana Del Rey’s songs that had a brand name in the song title. It was Mountain Dew in the song Diet Mountain Dew.…
Lana Del Rey is probably one of the hottest names in music industry at the moment. A 25-year old girl from New York has recently released her debut album Born to Die,…
“Corporations have no friends. They have employees. Employees who are paid to blindly care about their company and what it is about. At Kanon, we are a group of people who have…
On Sunday American television ABC aired the 2011 American Music Awards and generated quite a buzz. Unfortunately it was mainly because of one unnecessary event: we have witnessed another example of product…
As we could expected and as I predicted in the blog post Sleek by 50 – serious competition for Beats by Dr. Dre? 50 Cent’s new headphones will be included as product…
Last week Britney Spears showed the world her latest music video for the song Criminal, the last single from her album Femme Fatale. The video was directed by Chris Marrs Piliero and…
Product placement in music videos is usually associated with pop and hip-hop artists, but not so much with indie stars. Well, things have changed. Swiss luxury watchmaker Piaget recently teamed up with…
This post was first published on 11th September and I just updated it with new information. Exactly half a year ago I wrote a blog post Sleek by 50 – serious competition…
A few weeks ago I didn’t know anything about Criolo. I didn’t know that he’s one of the hottest names in Brazilian popular music. I also didn’t know that he’s a 36-year…
The blog post was updated. You can find it here: SMS by 50 (or Sync by 50) – 50 Cent’s second shot at the headphones market
Ellie Goulding is a 24 year old British singer, who became the winner of Sound of 2010, BBC’s annual poll of music critics and industry figures that was established in 2003 to…
In 1995 BMW made history with its deal with the producers of James Bond movies. It was a three-movie deal which gave BMW a chance to include its car models in GoldenEye,…