Music

Blog posts about product placement in music videos.

Vineyards as product placement

Do you remember American pop-rock band Train? Their biggest hit was the song ‘Drops of Jupiter‘ which won two Grammy awards in 2002 (for the best rock song and for the best…

Product placement in Madonna’s lyrics

Last week I read a news report that Madonna integrated product placements in the lyrics of her new song “I Don’t Give A.” Brand dropping is not unusual in the music industry,…

Chevy Thunder

A few weeks ago I wrote about one of Lana Del Rey’s songs that had a brand name in the song title. It was Mountain Dew in the song Diet Mountain Dew.…

Lana Del Rey & Diet Mountain Dew

Lana Del Rey is probably one of the hottest names in music industry at the moment. A 25-year old girl from New York has recently released her debut album Born to Die,…

Lykke Li & Friends of Kanon

“Corporations have no friends. They have employees. Employees who are paid to blindly care about their company and what it is about. At Kanon, we are a group of people who have…

Street by 50 in a music video

As we could expected and as I predicted in the blog post Sleek by 50 – serious competition for Beats by Dr. Dre? 50 Cent’s new headphones will be included as product…

Florence + The Machine + Piaget

Product placement in music videos is usually associated with pop and hip-hop artists, but not so much with indie stars. Well, things have changed. Swiss luxury watchmaker Piaget recently teamed up with…

Criolo – from Grajau suburb to Nike sponsorship

A few weeks ago I didn’t know anything about Criolo. I didn’t know that he’s one of the hottest names in Brazilian popular music. I also didn’t know that he’s a 36-year…

Pitbull instead of James Bond

In 1995 BMW made history with its deal with the producers of James Bond movies. It was a three-movie deal which gave BMW a chance to include its car models in GoldenEye,…

Katy Perry vs. Product Placement

When Britney Spears released music video for her song Hold it Against Me the main talk on Twitter was about product placement in the video. It contains several brands that are very…