Movies

Blog posts about product placement in movies.

The World of Bond Girls

One of the recurring motifs in the James Bond movies are the so-called Bond girls. According to Wikipedia there is a point in every Bond movie when James Bond meets the principal…

Gorenje microwave oven in The Martian

A few days ago I got information that Slovenian kitchen appliance producer Gorenje found their microwave oven in The Martian. I have checked product placement from the movie and wrote blog post…

Product placement in pictures: The Intern

A few weeks ago I received a tweet from a colleague asking me if I had seen The Intern, the latest Robert De Niro movie. He was appalled by the huge number…

Product placement in pictures: The Martian

Can we expect product placement in a movie that is set in the space, more specifically on Mars? Of course. There won’t be alcoholic and non-alcoholic drinks, headphones and cars, but producers…

Toms sunglasses from Joy

Jennifer Lawrence and David O. Russell’s new movie Joy won’t be on my list of best movies from 2015, however it has an interesting story about a female entrepreneur Joy Mangano. While…

Product placement in pictures: Spectre

Spectre is 24th James Bond movie and one of the biggest, most anticipated movies of the year. Daniel Craig is still agent 007 and Christoph Waltz is the main villain Ernst Stavro…

Pepsi Perfect: 26 years after Back to the Future 2

I admit, I loved Back to the Future movies, but I haven’t seen them in a long time. However there are several aspects of the trilogy that are still cool and unforgettable.…

Product placement in pictures: Jurassic World

Love it or hate it, Jurassic World is big. It’s even bigger that the original dinosaur movie: Spielberg’s Jurassic Park. The latter grossed just slightly over a billion dollars (in 1993 money),…

A match made in heaven: Tic Tac and Minions

I saw them a few months before the movie premiere. There were at my local supermarket, waiting for me to take it. I have a box of them all the time in…

Fantastic Four – a guide to brands and characters

Fantastic Four is a fictional superhero team that appeared in comic books published by Marvel Comics. The first issue was released in 1961. This year the Fantastic Four (stylized as Fant4stic) got…

Product placement in pictures: Furious 7

Furious 7, the latest in the Fast&Furious series, was a massive success at the box office. With the reported budget of $190 million it grossed more than $1.5 billion, which is more…

As seen in Minority Report: personalized ads and remarketing

PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for…

Product placement in pictures: Fifty Shades of Grey

You probably heard everything that needs to be heard about Fifty Shades of Grey, the bestselling book and the movie adaptation. I’m also sure you’re all familiar with the names of Christian Grey…