Another Threadless T-shirt in Modern Family

Are you familiar with the US brand Threadless? Threadless is a t-shirt company started out as a high school project in 2000. It’s basically an online community of artists and an e-commerce…

Ford Fusion got a role in New Girl

As I mentioned in previous blog posts American TV series New Girl is not known for product placement. On the contrary: product placement has been practically non-existent. But in the fifth episode…

CIA using Skype in Homeland

Those familiar with the American TV series Homeland will know that CIA usually uses some sort of safe lines for communication between its HQ and their agents. Well, at least in the…

Astronaut screams for nine minutes

During the second episode of the sixth season of The Big Bang Theory Howard mentioned to his wife Bernadette that he got some issues with the two colleagues on the International Space…

Whale belt from New Girl

Regular viewers of American comedy TV series New Girl will know that basically there is not product placement in the show. Zooey Deschanel has been wearing her own Oliver Peoples glasses and…

Elementary battle: iPhone vs Nokia Lumia 800

Elementaryis an American TV series that premiered on CBS on September 27, 2012. It’s a modern version of Arthur Conan Doyle’s Sherlock Holmes detective stories and is set in New York. It…

Product placement in pictures: Project X

What happens if you organize a birthday party, invite thousands of guests and they all come? Loud music, nervous neighbors, drugs, sex and rock ‘n’ roll, fighting, burning or drowning cars, the…

Interview: Christopher Moloney of FILMography

Have you seen Woody Allen’s movie Manhattan? Yes? No? But you’re certainly familiar with one of the most iconic shots from Allen’s opus and one of the most memorable shots of New…

Zooey’s glasses from New Girl, season 1

In October 2011 I published blog post on Zooey’s glasses from New Girl What brand of glasses is Zooey wearing in New Girl? Zooey is of course Zooey Deschanel and New Girl…

Product placement in pictures – The Dictator

Before making The Dictator British actor, director and producer Sacha Baron Cohen created three feature movies that generated phenomenal buzz and at the same time performed admirably at the box office. Ali…

Product placement in pictures – The Hunger Games

“When I was younger, I scared my mother to death, the things I would blurt out about District 12, about the people who rule our country, Panem, from the far-off city called…

My interview on Zemanta’s blog

All you bloggers definitely know Zemanta, but in case you’re not familiar with their products, you have to check their core service. It will definitely help you blog better, easier and faster,…

MacGyver and Mercedes: a winning combination?

** The co-author of this blog post is Tobias Borris, creative strategist, branded entertainment enthusiast and movie fanatic from Munich, Germany.** A few days ago Mercedes Benz launched the trailer for the…