Regardless of the size of your business, creating a stand out brand means your business becomes immediately recognizable. For most companies, that begins with promoting brand awareness. Each year, companies spend millions…
There’s nothing like a good sports movie. Whether based on a true story, like Miracle, or a work of fantastical fiction like Field of Dreams, sports provide a perfect setting for dramatic,…
The TV industry is traditionally unforgiving when it comes to cancellation. After all, shows are extremely expensive to make, and money is the point at the production level: when a fan-favorite lands…
Product placement within movies and TV shows is big business now and has been allowed in the UK since the ban was lifted in 2011. In fact, it has been predicted that…
There is a guest post on B&F where the author speculates about several brands that should have a part in the Avengers: Infinity War, the biggest movie of 2018. Here we’ll check…
I have written several blog posts about shameless product placement. I call it product placement prostitution. Placing a product inside a scene in a way that focuses the viewers’ attention on the…
This year marks the tenth anniversary of The Dark Knight, the second movie of Christopher Nolan’s The Dark Knight Trilogy. It stars Christian Bale as Batman and the late Heath Ledger as…
If you’re planning to hit the movies this fall or winter, there are some great book adaptations hitting the theatres for avid readers out there. It’s not uncommon to see books being…
Osteria Francescana in Master of None is one of the best examples of natural-fit product placement in recent years.
Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…
When observing music videos from a marketing perspective we could say that they have several roles: they serve as a promotion tool for the performer and its song, they can help building…
When I published blog post on product placement in the movie The Intern I stated that there were too many brands in the movie. At that time I haven’t had information that…
Mr. Robot was one of the surprises of the 2015 in the TV world. It follows a young, anti-social computer programmer Elliot, who works as a cybersecurity engineer during the day, but…
One of the recurring motifs in the James Bond movies are the so-called Bond girls. According to Wikipedia there is a point in every Bond movie when James Bond meets the principal…
The fourth season of House of Cards includes a lot of product placement: Apple, Samsung, CNN, Dell … and mobile game Agar.io