In 1977 New York was not in a great shape. The criminal rate was high and the morale of New Yorkers was low. The New York officials then decided that something had…
Month: February 2011
A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre's headphones Beats which are positioned from $119.95 to $449.95.…
Britney Spears’ latest music video “Hold It Against Me”, which premiered on Thursday, 17th February 2011, received a lot of hype. It was shown for the first time on MTV, just before…
It was on the 19th February 2010, 365 days ago, when I published the first post on Brands & Films titled The King of Drinks. Since then I've managed to write (and…
Nicole Scherzinger is mainly known for two things: she is/was the lead singer of the Pussycat Dolls and she is the current girlfriend of Formula 1 driver Lewis Hamilton. At the moment…
The last 10 days were very special for Brands & Films. After almost a year of blogging, I’ve received an email from BBC Radio 4 reporter. They were preparing a programme on…
While writing a blog post on Beats by Dr. Dre headphones (which will be online soon) I remembered that one of my recent buys was influenced by “product placement”. Last April I…
A few months ago I wrote a blog post From product placement to short movies where I described American eyewear manufacturer Oliver Peoples’ use of short movies for the promotion of its…
A few days ago I read an interview with Green Bay Packers quarterback Aaron Rodgers, who was positive that his Nike shoes could be one of the decisive factors in the Super…
In my first post on Brands&Films I’ve written that there are three classic types of product placement. A product or brand can be visible, used or someone can mention it. But in…