In the world of product placement, there is a hierarchy. A soft drink is a prop; a car is a set-piece; but a wristwatch? A wristwatch is a character study. As a…


In the world of product placement, there is a hierarchy. A soft drink is a prop; a car is a set-piece; but a wristwatch? A wristwatch is a character study. As a…
Couple of weeks ago I wrote about new Lady Gaga’s video Telephone and several examples of product placement. This time it’s Rihanna‘s turn. In the recent NME interview the popular R’n’B singer…