Some of the most iconic moments in movie history have involved automobiles. Since the average American spends 200 hours a year commuting to and from his or her job, it’s little wonder…
Tag: cars
Can you have brands in the movie that takes place in 2044? Of course you can. Can you place so many brands that it becomes unbearable to watch? Yes, we’ve seen blatant…
The latest Bond movie Skyfall has been massively successful, but which James Bond actor grossed most at the box office? Who drove the coolest car and had the best looking girl? My…
As I mentioned in previous blog posts American TV series New Girl is not known for product placement. On the contrary: product placement has been practically non-existent. But in the fifth episode…
What happens if you organize a birthday party, invite thousands of guests and they all come? Loud music, nervous neighbors, drugs, sex and rock ‘n’ roll, fighting, burning or drowning cars, the…
** The co-author of this blog post is Tobias Borris, creative strategist, branded entertainment enthusiast and movie fanatic from Munich, Germany.** A few days ago Mercedes Benz launched the trailer for the…
We Bought a Zoo is the latest Cameron Crowe movie in which Matt Damon plays the lead character, Benjamin Mee. After his wife died, Benjamin and his family moved into a rundown…
Last week I read an article in AdAge about Oreo‘s collaboration with the producers of American sit com Modern Family. It says: The producers at ABC’s “Modern Family” have cooked up a…
A few weeks ago I wrote about one of Lana Del Rey’s songs that had a brand name in the song title. It was Mountain Dew in the song Diet Mountain Dew.…
The Help, one of the most successful movies of 2011 is set in 1963, so I hadn’t had high expectations regarding product placement. However I was pleasantly surprised with the number of…
Drive was one of the best and most critically acclaimed movies of 2011 (with a 12-minute standing ovation in Cannes). It was also one of my favorites too. The movie doesn’t have…
The premise of the Limitless is quite interesting: what would happen if you’d take a drug (called NZT) that enhances the brain power and allows the person to use 100% of his…
Couple of days ago two friends asked me (on separate occasions) if I had seen the movie No Strings Attached with Natalie Portman (Emma) and Ashton Kutcher (Adam). They were curious if…
On 22nd February Brand Channel announced their annual Brandcameo Product Placement Award Winners. There was an interesting brand among the winners: Toyota Prius. It got the award for the Best Role in…
Here’s the third part of the Top 40 product placements of all time. It’s my personal and very subjective list. You can check placements from positions 21 to 30 here: Top 40…