Gorenje microwave oven in The Martian

A few days ago I got information that Slovenian kitchen appliance producer Gorenje found their microwave oven in The Martian. I have checked product placement from the movie and wrote blog post…

Product placement in pictures: The Intern

A few weeks ago I received a tweet from a colleague asking me if I had seen The Intern, the latest Robert De Niro movie. He was appalled by the huge number…

Product placement in pictures: The Martian

Can we expect product placement in a movie that is set in the space, more specifically on Mars? Of course. There won’t be alcoholic and non-alcoholic drinks, headphones and cars, but producers…

Toms sunglasses from Joy

Jennifer Lawrence and David O. Russell’s new movie Joy won’t be on my list of best movies from 2015, however it has an interesting story about a female entrepreneur Joy Mangano. While…

Venues and restaurant chain product placement

As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…

Book review: The Smarter Screen by Shlomo Benartzi

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…

Product placement in pictures: Spectre

Spectre is 24th James Bond movie and one of the biggest, most anticipated movies of the year. Daniel Craig is still agent 007 and Christoph Waltz is the main villain Ernst Stavro…

Pepsi Perfect: 26 years after Back to the Future 2

I admit, I loved Back to the Future movies, but I haven’t seen them in a long time. However there are several aspects of the trilogy that are still cool and unforgettable.…

Product placement in pictures: Jurassic World

Love it or hate it, Jurassic World is big. It’s even bigger that the original dinosaur movie: Spielberg’s Jurassic Park. The latter grossed just slightly over a billion dollars (in 1993 money),…

A match made in heaven: Tic Tac and Minions

I saw them a few months before the movie premiere. There were at my local supermarket, waiting for me to take it. I have a box of them all the time in…

Fantastic Four – a guide to brands and characters

Fantastic Four is a fictional superhero team that appeared in comic books published by Marvel Comics. The first issue was released in 1961. This year the Fantastic Four (stylized as Fant4stic) got…