Movie and TV locations trip around Iceland

Iceland was on the top of my countries-to-visit bucket list for a long time. It’s difficult to establish the main reasons why: perhaps it was for amazing photos that were posted on…

Product Placement in Online Games

Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…

Top Picks for Product Placement in Music Videos

When observing music videos from a marketing perspective we could say that they have several roles: they serve as a promotion tool for the performer and its song, they can help building…

Brooklyn Bicycle’s product placement in The Intern

When I published blog post on product placement in the movie The Intern I stated that there were too many brands in the movie. At that time I haven’t had information that…

Watches from Mr. Robot

Mr. Robot was one of the surprises of the 2015 in the TV world. It follows a young, anti-social computer programmer Elliot, who works as a cybersecurity engineer during the day, but…

The World of Bond Girls

One of the recurring motifs in the James Bond movies are the so-called Bond girls. According to Wikipedia there is a point in every Bond movie when James Bond meets the principal…

KitchenAid pasta press in Master of None

Product placement for kitchen appliances is usually used in cooking shows (e.g. MasterChef or something similar), although we can sometimes see it in movies or TV shows as well. I have recently found one example of great product placement for KitchenAid pasta press in the TV show Master of None.

Gorenje microwave oven in The Martian

A few days ago I got information that Slovenian kitchen appliance producer Gorenje found their microwave oven in The Martian. I have checked product placement from the movie and wrote blog post…

Product placement in pictures: The Intern

A few weeks ago I received a tweet from a colleague asking me if I had seen The Intern, the latest Robert De Niro movie. He was appalled by the huge number…

Product placement in pictures: The Martian

Can we expect product placement in a movie that is set in the space, more specifically on Mars? Of course. There won’t be alcoholic and non-alcoholic drinks, headphones and cars, but producers…

Toms sunglasses from Joy

Jennifer Lawrence and David O. Russell’s new movie Joy won’t be on my list of best movies from 2015, however it has an interesting story about a female entrepreneur Joy Mangano. While…

Venues and restaurant chain product placement

As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…