If you’re planning to hit the movies this fall or winter, there are some great book adaptations hitting the theatres for avid readers out there. It’s not uncommon to see books being…
Osteria Francescana in Master of None is one of the best examples of natural-fit product placement in recent years.
Iceland was on the top of my countries-to-visit bucket list for a long time. It’s difficult to establish the main reasons why: perhaps it was for amazing photos that were posted on…
Statistics show that games and online games, social or otherwise, are among the mediums that reach the largest number of users. The research conducted by Pew Research Center from 2015 shows that…
When observing music videos from a marketing perspective we could say that they have several roles: they serve as a promotion tool for the performer and its song, they can help building…
When I published blog post on product placement in the movie The Intern I stated that there were too many brands in the movie. At that time I haven’t had information that…
Mr. Robot was one of the surprises of the 2015 in the TV world. It follows a young, anti-social computer programmer Elliot, who works as a cybersecurity engineer during the day, but…
One of the recurring motifs in the James Bond movies are the so-called Bond girls. According to Wikipedia there is a point in every Bond movie when James Bond meets the principal…
The fourth season of House of Cards includes a lot of product placement: Apple, Samsung, CNN, Dell … and mobile game Agar.io
Product placement for kitchen appliances is usually used in cooking shows (e.g. MasterChef or something similar), although we can sometimes see it in movies or TV shows as well. I have recently found one example of great product placement for KitchenAid pasta press in the TV show Master of None.
In March of 2014 The Guardian published article Top 10 free things to do in Paris, which included Stroll through the Jardin du Luxembourg, check out the Love Wall, explore the Père…
The so-called “Before trilogy” that consists of Before Sunrise, Before Sunset and Before Midnight is one of my favorite pieces of film production ever. When I was in Vienna, I’ve checked filming…
A few days ago I got information that Slovenian kitchen appliance producer Gorenje found their microwave oven in The Martian. I have checked product placement from the movie and wrote blog post…
A few weeks ago I received a tweet from a colleague asking me if I had seen The Intern, the latest Robert De Niro movie. He was appalled by the huge number…
Can we expect product placement in a movie that is set in the space, more specifically on Mars? Of course. There won’t be alcoholic and non-alcoholic drinks, headphones and cars, but producers…