Tag: cigarettes

Sponsorships and product placement in sports

Sports have the ability to capture the attention of the world like nothing else. In 2021, Formula 1 had almost 450 million viewers, and more than 2 billion people are likely to…

Sponsors in Invictus

On this day 15 years ago one truly memorable event began – the 1995 Rugby World Cup that was held in South Africa. This event was memorable for many reasons – it…