Month: June 2015

Product placement in Mad Men: Cinzano in Season 7

The seventh season of Mad Men, split into two half-seasons, didn’t include an excessive number of brands and placements. Besides Coca-Cola that had a special appearance in the show’s finale, I also…

Product placement in pictures: Furious 7

Furious 7, the latest in the Fast&Furious series, was a massive success at the box office. With the reported budget of $190 million it grossed more than $1.5 billion, which is more…

Hot or cold: product placement in cooking shows

When and where did you first hear about Jamie Oliver, Gordon Ramsay or Nigella Lawson? I’m sure the answer for many of you is cooking shows. Wikipedia’s definition of a cooking show…